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    Elon Musk led xAI is building an AI generated video game, taps Nvidia experts for world models

    Elon Musk’s artificial intelligence start-up, xAI, is levelling up. The company is now...
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    What to Watch: Ulta Goes Abroad

    Ulta Beauty will be expanding its footprint internationally throughout the rest of this...

    Ulta Beauty Surpasses Q2 Expectations, Raises Full-year Forecast Amid Space NK Acquisition and International Expansion

    Boosted by its acquisition of British beauty retailer Space NK and shrugging off...

    Top 10 Bestselling Brands on Sephora.com and Ulta.com During H1

    During the first half of 2025, consumers flocked to Ulta.com and Sephora.com to...

    How Anita Ryan Scales Ulta Beauty’s Company Culture

    Anita Ryan, Ulta Beauty’s chief human resources officer, has been with the company...

    How Ulta Beauty Is Defining the Intersection of Beauty and Wellness

    Following the success of The Wellness Shop, now almost 5 years old, Ulta...

    Inside Ulta Beauty’s Experiential Play

    Ulta Beauty is leaning into IRL connections in a bid to get even...

    Ulta Beauty Goes Global: Expansion into U.K., Mexico, and Middle East Marks Major International Push

    After 35 years in business in the U.S., Ulta Beauty is going global,...

    Ulta Beauty CEO Kecia Steelman Charts Bold Vision for Growth: Global Expansion, Wellness, Marketplace, and Celebrity Exclusives

    Ulta Beauty is firing on all cylinders in 2025. As it celebrates 35 years...

    Ulta Beauty’s New CMO Kelly Mahoney Unveils Strategy to Deepen Guest Connections and Drive Growth

    With a new chief marketing officer at its helm, Ulta Beauty is powering...

    Inside the Customer-first Mantra of Ulta Beauty’s Merchandising Team

    Call her Lauren Unleashed. Lauren Brindley was named chief merchandising and digital officer of...

    Sephora’s Former CEO Is Joining Ulta Beauty’s Board

    Ulta Beauty has some new board appointments. The Bollingbrook, Ill.-based retailer has appointed Martin...

    EXCLUSIVE: Gwyneth Paltrow’s Goop Doubles Down on Beauty, Expands Into Ulta Stores Nationwide

    Goop Beauty, the wellness-rooted brand founded by Gwyneth Paltrow, is entering a new...

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