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    Led by Gen Z, ‘Cancel’ Fear and Intentionality Are Driving Consumers to Embrace ‘Value Spending’

    Consumers are putting values first — even at a time of economic struggle. According...

    The Kids Are Buying Luxury Niche Fragrances on Websites You’ve Never Heard Of

    Lest one question the savviness of the 13- to 17-year-old fragrance lover: consider...

    Gen Z, TikTok and AI: The Future of Personalized Marketing

    With consumers continuing to focus on brands that provide both personalized experiences and...

    Gen Z and Millennials Are Redefining What Items Are ‘Necessities’ Amidst Economic Uncertainty

    A cost-of-living crisis is hardly new territory for Millennial and Gen Z Americans...

    Latest articles

    Ex-Tibetan PM in exile says Chinese embassies meddling in Nepal; warns India | India News – The Times of India

    NEW DELHI: Chinese Embassy officials of interfering directly in the local...

    Nawaz better than Kuldeep, Varun? India coach responds to Mike Hesson’s claim

    India assistant coach Ryan ten Doeschate has commented on Pakistan head coach Mike...