MILAN – Bulgari has appointed Jake Gyllenhaal its new global brand ambassador – and the brand’s first man in the role.
“Jake represents a contemporary form of excellence rooted in integrity, empathy and authenticity,” said Laura Burdese, Bulgari’s deputy chief executive officer. “His artistic sensitivity and his ability to create sincere connections with people reflect the very essence of our maison. He brings depth, humanity and purpose to everything he does,” said Burdese, who will become CEO of the Rome-based brand on July 1, succeeding Jean-Christophe Babin.
The American actor’s body of work spans more than three decades, and includes a BAFTA Award win and an Academy Award nomination for Best Supporting Actor for his portrayal of Jack Twist in Ang Lee’s 2005 “Brokeback Mountain.” Since then he has earned acclaim for his performances in films ranging from “Jarhead,” and “Zodiac,” to Tom Ford’s “Nocturnal Animals,” as well as “Wildlife,” “The Day After Tomorrow,” “Spider-Man: Far From Home” and the series “Presumed Innocent,” to name a few. He has also performed on stage, for example in the West End production “This Is Our Youth,” and in “Sea Wall/A Life,” which earned him a nomination for the Tony Award for Best Actor in a Play.
Bulgari global brand ambassador Jake Gyllenhaal
“I’ve always felt close to Bulgari for the way it blends beauty with meaning: there is a generosity in the maison’s approach – toward craftsmanship, culture, and human stories,” said Gyllenhaal. “Authenticity, to me, is rooted in our relationships, the people we care about, the dedication we bring to what we all create, but most of all being true to one’s self.”
The actor joins Bulgari’s global brand ambassadors Dua Lipa, named last month, Anne Hathaway, Liu Yifei, Lisa Manobal and Priyanka Chopra Jonas.
Over the years Gyllenhaal has fronted campaigns aligned with his personal passions, such as sailing, in campaigns for Prada‘s Luna Rossa fragrances, and manual craftsmanship, posing for Ginori 1735 as brand ambassador of the storied Italian porcelain and design home décor complements maker owned by Kering.
Bulgari will unveil its Eclettica high jewelry collection in Milan on March 23 with a show and gala dinner.
