Miami Swim Week — The Shows will return to Mondrian South Beach from May 25 to 31.
The event is under the management of Sean Rashid, the new chief executive officer, alongside Elizabeth Claros as fashion event director.
The exhibition kicks off with daytime events and an open model casting sponsored by Strawberry Moon on May 25. The week will spotlight swim and resort wear, featuring runway presentations, daytime activations, wellness programming, panel discussions and satellite showcases taking place at the Mondrian and select venues across Miami.
Some 49 designers representing the U.K., Colombia, Holland, Italy, Brazil, Australia and China will participate. The Mondrian South Beach will serve as the central runway hub, hosting individual designer showcases as well as curated group shows, while additional satellite productions throughout the city will highlight independent presentations and collaborative showcases.
On May 27 and 28, the organization will honor the life of founder Moh Ducis, who died Oct. 8. A short film celebrating his life — accompanied by a live violinist — will be presented prior to the evening runway showcases.
Wednesday’s runway programming will open with a presentation by Ema Savahl Couture benefiting the Little Lighthouse Foundation, with additional designers participating. Throughout the week, evening productions will reflect the largest and most technically advanced staging in the event’s history, featuring the largest LED screen ever used at a fashion show in the U.S., surpassed only in Europe by houses such as Balenciaga and Christian Dior.
During the week, Kristin Cavallari will introduce her swimwear under Uncommon James in partnership with Resa.
In addition, there will be an expanded SwimFit and Wellness Club Series, taking place across four days, featuring two on-site activations at the Mondrian and two off-site wellness experiences at other Miami locations. The week also includes fashion panels and industry talks.
On May 30 and 31, the introduction of the Casa Hammock Showroom will take place within the Tower Suite at the Mondrian South Beach. The showroom will feature participating runway designers in a direct-to-buyer setting, allowing buyers, journalists and stylists to engage with collections up close.
