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After their first successful denim collaboration, Addison Rae is back with Lucky Brand.
While their first low-rise jeans drop was certainly low-rise, it seems the duo is on a mission to single-handedly bring back the polarizing 2000s silhouette full-force with the launch of their collaborative ultra low-rise shorts. The goal? To turn those pesky low-rise skeptics into believers.
The “Fame Is a Gun” singer often gravitates towards Y2K silhouettes, so the collaboration feels natural. She’s documented her love of low-rise in music videos for tracks such as “Headphones On” in daringly low-rise denim and within her personal style journey as seen via social media. The star has also been known to reference iconic low-rise looks on legends like Britney Spears from time to time.
Ultra Low-Rise Addison Short
This is a low-rise style of short meaning the waist sits low on the hips. These are a dark wash with distressing throughout.
Rae’s denim creation, aptly titled the Ultra Low-Rise Addison Short, is currently available on Lucky Brand’s website, retailing for $89.50. The low-rise jean comes in the colors Manifest, a vintage-inspired dark wash, and Legacy, a pale blue. Sizing options range from 24 to 33. Be warned, this is a cheeky style not for low-rise noobs. The denim is heavily distressed and has that lived-in feel you dream about when buying denim second-hand.
While not everyone is on board for the low-rise trend, these shorts are sure to convert a few haters into lovers, especially as festival season approaches. The dark wash is extremely flattering on everyone and sizing options are vast, allowing everyone to try their hand at the polarizing trend. To style, we’d likely opt for something slouchy on top like a boho blouse, balancing out the slouchy piece with the more form-fitted denim on the bottom. If you want to take style cues from Rae, go with a cropped white baby tee and chunky moto boots — very Americana.
Ultra Low-Rise Addison Short in Legacy
This is a low-rise style of short meaning the waist sits low on the hips. These are a light wash with distressing throughout.
This is the second time Rae has collaborated with the brand on denim. The pair first came together after Rae set out to find the perfect low-rise jeans. The singer was gifted a pair of low-rise Lucky Brand jeans hailing from the brand’s archives. What followed was a collaborative pursuit fueled by a love of low-rise denim, scrutinizing over fit and flair, and thus, the Addison Flair was born. As you’d expect, the denim is slim-fitted, sits super low on the hips and features a flared hemline that perfectly pairs with boots. While her shorts are the new star, you can still buy her jeans now up to 30% off on Lucky Brand’s website.
“The most powerful collaborations happen when talent and brand alignment is instinctive, when the audience immediately understands why it works,” said Owner of Lucky Brand Stefani Fleurant in a press release. “Addison and Lucky came together at exactly the right cultural moment, and what began as an organic connection quickly became a viral moment, evolving into a sustained partnership that continues to deliver.”
