MILAN — Expect some changes next season to the Milan Men’s Fashion Week schedule, which will run from June 19 to 23.
The Zegna brand will exceptionally hold its spring 2027 show in Los Angeles on June 5, while Thom Browne will for the first time stage a runway show in Milan on June 22.
Villa Zegna, the brand’s invitation-only temporary private club, will open right after the show and remain in Los Angeles for a few days.
Executive chairman Gildo Zegna said he was “really proud to take Zegna’s legacy, unparalleled craftsmanship and Made in Italy excellence to the United States.”
“The United States stands as one of Zegna’s most dynamic and strategically important markets — a place where over a century of Zegna’s heritage and timeless vision finds powerful resonance with a sophisticated and ever-evolving audience,” he continued. “Los Angeles, in particular, feels like a natural stage for us, not only a major fashion hub, but a cultural capital with global influence.”
Zegna is a key draw for Milan’s menswear shows, and like it did when it decamped to Dubai last year, the company said this one-time decision was “made in full alignment with Camera Nazionale della Moda Italiana [CNMI],” and underscores the brand’s “commitment to extending Italian savoir-faire into a global cultural stage, while preserving its strong and enduring bond with Milan.”
The executive highlighted Thom Browne’s decision to be part of the Milan schedule, which telegraphs the “enduring relevance of Milan Fashion Week and CNMI and reflects the brand’s ambition to further expand and elevate its international presence. Thom, his team, and I are genuinely excited to be in Milan for the first Thom Browne menswear show in the city.”
Thom Browne showed its fall 2026 men’s and women’s lineup in San Francisco last month, during the run-up to the Super Bowl as part of GQ Bowl, the magazine’s fashion and sports event. The brand has previously paraded its collections across the world in New York, Paris and in Florence at Pitti Uomo.
Thom Browne fall 2026
Dan Lecca/Courtesy of Thom Browne
Since 2018, the American brand has been controlled by the publicly listed Ermenegildo Zegna Group, which currently owns a 92 percent stake.
Zegna has been investing in the Villa Zegna initiative, previously taking it to Shanghai, New York, Dubai, Miami and Milan.
As reported, 2025 revenues of the group, which also includes Tom Ford Fashion, showed organic growth of 1.1 percent to 1.91 billion euros, driven by the DTC channel at the Zegna brand. In the year, group direct-to-consumer revenues rose 4.2 percent to 1.45 billion euros, with Zegna and Thom Browne accelerating in the last quarter.
During an interview with WWD to comment on these results, the chairman underscored the importance of personalization and touted the effect on business and on the community of Villa Zegna, which he described as “a very important formula that blends beauty, fun and commerce, with a wow effect and superior products.” Those that are defined “Zegna Friends” spend at least 50,000 euros a year, and the executive said he’s seen “very good results” from this cluster.
The move to Los Angeles comes as the group is further turning its attention to the U.S., with the first Salotto Zegna in New York opening in the first quarter of 2027 within the brand’s store at Fifth Avenue and 57th Street. It will be an additional 2,700 square feet, “like an exclusive club that will offer personalization year-round,” Zegna said. Previous Salotto Zegna units opened in Dubai, Singapore, Shanghai and Beijing.
In the Americas, group sales rose 7.9 percent to 566.1 million euros, accounting for 30 percent of the total. In the last quarter, revenues advanced 9.3 percent with very strong results at Zegna and Thom Browne.
In 2025, revenues at the Zegna brand totaled 1.18 billion euros, up 1.5 percent versus 2024. Organically, they rose 4.7 percent. Thom Browne sales decreased 14.7 percent to 268.5 million euros in 2025, but, organically, they were up 1.4 percent to 91.1 million euros in the last quarter.
