E.l.f. is testing the salty waters with the debut of its new dill pickle lip product.
Named Big Dill, the cruelty-free, limited-edition item is the latest flavor in its gourmand-heavy Glow Reviver Melting Lip Balm line, which includes Vanilla Toffee, Strawberry Shortcake, Java Chip and more. Made with ingredients like shea butter, mango butter, cocoa butter and hyaluronic acid, the briny addition, $9, is available now.
E.l.f’s new lip pickle-flavored lip balm, $9.
Jerome Corpuz
According to E.l.f., the Glow Reviver Melting Lip Balm collection was the brand’s top launch of 2025 and is now the second-highest-grossing lip product in its assortment, after a single balm was sold every 4.9 seconds last year, per internal global unit sales. With the collection in high demand, consumers have been requesting new flavors, and E.l.f. has been answering their prayers. Big Dill is the latest request, after hero scents like Cotton Candy Crush and Peach Ring.
E.l.f’s commitment to leading consumers where they’re already headed goes beyond makeup. In January, the brand made its first foray into fragrance with H&M, debuting a trio of eau de parfums inspired by its bestselling product families: Power Grip, Halo Glow and Camo Blend. The launch marked E.l.f.’s first global fashion collaboration and H&M’s inaugural beauty partnership.
While chief brand officer Laurie Lam made it clear the goal of this limited-edition fragrance drop was to do “something unexpected,” the idea also stemmed from consumer feedback. “We came together to create something that was curiously bizarre, genre-bending and something that warrants the question of ‘What is this?’ and ‘How do I see these two brands in a different light now?’” Lam said. “This is going to be the intersection that bridges fashion, beauty and scent in a big way. It’s a meeting point between fashion’s creative pulse and beauty’s power to connect and empower.”
