New Balance marked its fifth consecutive year of double-digit growth worldwide.
The private shoe and apparel powerhouse said on Thursday that annual global sales for 2025 achieved $9.2 billion, or a 19 percent rise from 2024 levels.
“Our footwear and apparel products continued to deliver across lifestyle and performance,” said New Balance Athletics Inc. president and CEO Joe Preston in a business update.
The double-digit gain, which includes North America up 20 percent and Europe up 30 percent year-over-year, reinforces the firm’s confidence of it ability to reach $10 billion in annual global sales. The company said global apparel and owned retail each surpassed $1 billion for the first time.
The brand has been fine tuning its focus on attracting the younger consumer, both in design and marketing to better connect with Gen A and Gen Z while maintaining its broad, cross-generational appeal.
Since 2020, New Balance said revenue has grown 180 percent. And it noted that 2025’s revenue growth was driven by strong performance due to premium market positioning, engaging customers through best-in-class retail and online experiences, and scaling its apparel business.
New Balance continued to make a splash at major sports events and moments with its athletes, including Shohei Ohtani’s National League MVP Award, Coco Gauff’s French Open single title and Cooper Flagg becoming the No. 1 draft pick of the NBA.
Preston said the company last year also opened its Asia Design Studio to unify our lifestyle apparel teams across Tokyo, Shanghai and Seoul, as well as deepen its connection with global consumers. The company also expanded its Central Maine MADE factory in Skowhegan and began piloting production at its new advanced manufacturing facility in Londonderry, New Hampshire.
For 2026, New Balance said it is focused on investing on “meaningful opportunities to drive sustainable global growth.”
In terms of product, the company last fall began offering accessibility to consumers through a new mismatch sizing program where they can order two different sizes for the right and left foot or just one single shoe of the brand’s Made in USA Fresh Foam 1540v4 sneaker.
New launches this year include a futuristic sneaker, the 5030 model, and a new basketball shoe, the P400 due out later this month.
