Ugg is showing some love to the guys with a dedicated campaign featuring some of the footwear brand’s newest slip-on models for spring 2026.
Starring in the new men’s series in UK-based rapper Central Cee and Olympic snowboarding champion Su Yiming, both seen wearing the brand’s new clog and mule footwear styles.
In the campaign, Central Cee is posed in front of a wall of clocks reading times for major cities across the world. In a statement, Ugg noted that this series aims to “showcase the brand’s timeless style that comes to life globally.” Meanwhile, Yiming is featured in a minimal environment styled in a streetstyle manner to “allow the new footwear style to pop,” Ugg said.
New for spring are the Tasman Lace, Tasman Albite and the Otzo Clog – a fresh footwear franchise for the brand.
A dual-gender style, the new Otzo Clog is made of premium nubuck leather and features a wool lining for everyday wear. Meanwhile, the Tasman Lace, available in Chestnut and Black colorways, feature a dual-lace system of multiple lacing, looping, and tying options on top of the brand’s signature suede upper.
Central Cee wears Ugg’s new Otzo Clog.
Courtesy of Ugg
And, the Tasman Albite, available in Black and Jasmine, is a limited-edition shoe that’s almost entirely handmade featuring hand-done leather whipstitching to mimic the heritage of the Uggbraid. Coming as the second dual-gender style in the offering, there are only 2,000 pairs globally – 1,000 in each colorway – with the number marked on the footbed of each shoe.
These three new footwear styles, which retail between $145 and $300, are now available at Ugg.com, Ugg stores and select wholesale retailers nationwide.
Su Yiming wears Ugg’s new Otzo Clog.
Courtesy of Ugg
The new styles come just weeks after Ugg parent company Deckers Brands reported net sales in the third quarter of fiscal 2026 increased 7.1 percent to $1.96 billion compared to $1.83 billion the same time last year. Net income for the third quarter was $481.15 million, or $3.33 per diluted share, up from $456.73 million, or $3.00 per diluted share, the prior year.
By brand, Ugg led the way in the quarter with net sales of $1.31 billion, a 4.9 percent increase compared to $1.24 billion the same time last year.
Ugg’s new Tasman Albite.
Courtesy of Ugg
Ugg’s new Tasman Lace.
Courtesy of Ugg
