Asics SportStyle is set to release a new collaboration with London-based jewelry and accessories brand Completedworks.
For this release, Completedworks, which is led by founder and artistic director Anna Jewsbury, reimagines the Gel-Kayano 20 shoe, a performance running shoe from the Asics early-2000s archive.
Handcrafted in the label’s London studio, the designs incorporate signature motifs from its most recognized design language, including mismatched gems, pearlescent bows and floral elements. The result is a technically driven silhouette adorned with jewelry-like details.
“As a studio, we often discuss the juxtaposition of femininity and a certain sense of ornateness with the practical and every day,” Jewsbury said in a statement. “Trainers, with their simplicity and pragmatism, sit perfectly at the center of that.”
The collaboration marks Completedworks’ debut into sneaker design as well as its first tie-up with the sportswear brand. It is also part of the Asics SportStyle’s “Crafts for Mind” program, a non-profit initiative dedicated to supporting mental wellbeing through creativity and craftsmanship.
The Asics × Completedworks Gel-Kayano 20.
Courtesy of Asics
What’s more, a portion of the profits from the collaboration will support Yorkshire Sculpture Park’s Community Program, which delivers artist-led activities in partnership with Appletree Community Garden.
The Asics × Completedworks collaboration, which retails for $300, will be exclusively available at Completedworks.com and Dover Street Market London following the brand’s London Fashion Week show on Feb. 21. The collaboration will go on to launch at Dover Street Market Paris and Dover Street Market Ginza in March.
The Asics × Completedworks Gel-Kayano 20.
Courtesy of Asics
In Asics North America’s most recent third quarter 2025 earnings report, executives noted that the brand’s sportstyle category generated high double-digit revenue increases with key strategic wholesale partners in the period.
Similar to the second quarter of 2025, the Gel-1130 shoe remained in “tremendous demand,” generating triple-digit growth compared to the same period in 2024 followed closely by the Gel-NYC shoe, similarly generating triple-digit growth compared to the same period last year.
“We continue to pursue quality business while offering premium products during this exciting time for our industry,” Koichiro Kodama, president and chief executive officer of Asics North America, said in a statement in November. “This quarter, we saw great response for new products introduced into the market and from our retail partners, along with the consistent strength of our performance run, sportstyle and core performance sports product offerings.”
The Asics × Completedworks Gel-Kayano 20.
Courtesy of Asics
