MONCLER HIRE: Marisa Pucci is joining Moncler as chief communications officer Americas, WWD has learned.
She will be based at Moncler Americas’ regional headquarters in New York and will report to regional president Tommaso De Vecchi, and to international chief brand officer Rod Manley. Manley joined in January last year from Burberry, as reported.
Pucci was previously chief communications and image officer at Christian Dior, America, which she joined 13 years ago.
Prior to Dior, she held senior communications roles at Barneys New York and at agency PR Consulting.
While not exactly in the same role, she succeeds Brett Fahlgren, whose title was chief communications and PR officer.
Pucci arrives at a strategic time for Moncler. On Jan. 31, the Moncler Grenoble fall experience will be held in Aspen, the first American ski destination show for the brand. Moncler in 2026 will open its biggest flagship in the world on New York’s Fifth Avenue.
Last year, the brand for the first time participated at the Met Gala and launched the Moncler Genius collection with Mercedes-Benz by Nigo and the first collection of apparel collaborating with Donald Glover’s Gilga Farm.
Retail has long been a key focus for chairman and chief executive officer Remo Ruffini and a way to build the brand’s community, and the New York store will contribute to further develop the American market.
The New York store will be located in the General Motors building, previously home to the FAO Schwarz toy store until 2015. It then served as a temporary location for Apple during the renovation of their Fifth Avenue flagship, and was subsequently leased to Under Armour, which had planned to build its largest store in the world on the site but scratched the idea when it encountered financial struggles.
The location now will be the largest store in Moncler’s global retail network, spanning more than 21,000 square feet across two expansive floors following extensive renovation. The design concept will be curated by Moncler’s go-to architecture studio, Gilles & Boissier.
The first Moncler store in the U.S. opened in Aspen in 2008 and the first in New York in SoHo in 2010.
Moncler’s management has repeatedly said the U.S. market remains under-penetrated, and it is a major focus for the company in the coming years, representing a long-term growth opportunity.
As reported, in the nine months ended Sept. 30, Moncler sales in the Americas were flat at 219.6 million euros, representing 14.1 percent of the total. In the third quarter, revenue was up 5 percent at constant exchange as double-digit direct-to-consumer sales offset lackluster wholesale revenue.
