Amanda Seyfried took a page from Hailey Bieber‘s beauty playbook at the Golden Eve event in Beverly Hills, ahead of the Golden Globe Awards, on Tuesday night.
The 40-year-old actress, who was seen posing with Norwegian filmmaker Mona Fastvold on the red carpet outside The Beverly Hilton, donned a loose braid, with her bleached front layers left out to frame her face.
Amanda Seyfried dons a loose braid at the Golden Eve event on Tuesday.
Gilbert Flores/Penske Media
The hairstyle, likely the work of artist Renato Campora, was the same look Bieber sported at the 2022 Grammy Awards, where she wore a long braid with tendrils courtesy of Bryce Scarlett, who often works with Jessie Buckley and Margot Robbie.
Mona Fastvold and Amanda Seyfried at Golden Eve.
Here, her caramel-colored hair was effortlessly pulled behind her back, revealed only when she turned to the side. The Rhode founder immediately spawned an internet frenzy, with women eagerly recreating her head-to-toe aesthetic (as they often do) and dressing their boyfriends in baggy suits à la Justin Bieber.
Hailey Bieber attends the 64th annual Grammy Awards in 2022.
But beauty records show Bieber was far from the first A-lister to make the loose hair look a red carpet regular. Gwyneth Paltrow popularized the style at the 84th annual Academy Awards thanks to WWD’s 2026 Style Awards honoree Adir Abergel, who slicked her hair to the side, tucked it behind her ears before tying a low ponytail.
Gwyneth Paltrow at Vanity Fair’s 18th annual Oscars party.
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The effortless, made-to-look natural hairdo, ironically, isn’t predicted to be a top trend this awards season, according to stylist Igor Rosales Jackson. In fact, Jackson thinks the majority of celebrities will opt for more structured updos instead. “Clean silhouettes, strong shapes and very intentional styling feel like they’re coming back in a big way,” he said. “Overall, I think we’ll see more precision and creativity, with hair that feels polished, elevated and thoughtfully styled rather than overly loose or undone.”
As for makeup, the tides won’t be turning much, according to artist and brand founder Alexa Persico. She told WWD that awards season glam is, and will always be, “skin first.”
“We’re definitely going to keep seeing glowing, dewy skin on the red carpet; that’s never going anywhere. Seriously, that will stay for years to come. Celebrities want their skin to look healthy, hydrated and radiant from every angle, especially under harsh lighting and HD cameras,” said Persico.
