LONDON — Phoebe Philo‘s namesake label signaled strong growth momentum ahead, according to the latest Companies House filings, which were published on Dec. 30, disclosing the brand’s performance in the prior year.
The London-based luxury fashion brand, which counts Philo, her husband Max Wigram and Delphine Arnault of LVMH Moët Hennessy Louis Vuitton as company directors, said the foundations laid between 2023 and 2024 are translating into accelerated growth, with 2025 turnover forecast at 32 million pounds, around three times 2024’s levels, which aligns with its five-year growth plan.
For the year ended Dec. 31, 2024, Phoebe Philo Ltd.’s revenue already almost doubled year-over-year, growing from 5.7 million pounds in 2023 to 11.2 million pounds, despite a deepened annual loss of 24.4 million pounds in the period, compared with a 21.8 million pounds loss a year prior.
The brand said the growth was driven primarily by direct-to-consumer sales, and a third of the turnover was generated by the wholesale channel.
As reported, the brand in early 2024 began expanding into key retail locations, including Bergdorf Goodman in New York; 10 Corso Como in Milan; Dover Street Market in London and Paris; Maxfield and Neiman Marcus in Los Angeles, and The Webster in Miami.
Later that year, the brand further expanded its global e-commerce footprint into Asia-Pacific and added Dover Street Market Ginza, Isetan Shinjuku in Tokyo, Parlour X in Sydney and Shinsegae International in Seoul as its brick-and-mortar wholesale partners.
The company said the deepening loss after tax reflected its heavy investment across product development, digital infrastructure and operational scale-up during its first full year of trading.
In the filings, the brand highlighted that its social media impressions grew 48 percent year-over-year to 28.6 million in 2024, with strong engagement from targeted demographics, and the customer retention rate sat at 28 percent within the first 18 months of launch.
The brand also emphasized its effort in making fashion green by establishing a carbon footprint baseline and partnering with sustainable materials suppliers, alongside implementing an ethical sourcing policy.
Looking ahead, the brand said it plans to deepen wholesale penetration, broaden its product offering, particularly in accessories and seasonal capsules, and expand across APAC, while continuing investments in digital platforms, customer experience and sustainable materials.
Last fall, the brand made a big retail push into China by signing with five prominent local retailers: B1ock, Lane Crawford, SND, Dongliang and Dover Street Market in Beijing.
It’s also been reported by WWD that Philo is planting her flag in London’s Mayfair with plans to open her first store on Carlos Place, in a former office building, according to industry sources.
The store will be in London’s Mount Street neighborhood, one of the city’s hottest areas for high-end shopping. Philo’s store will be across the street from The Row, and a few steps from The Connaught hotel.
Philo revealed she was starting her own brand in 2021, a few years after she wound up an acclaimed 10-year tenure at Celine in Paris.
The mission of her independent, namesake house — which counts Celine parent LVMH Moët Hennessy Louis Vuitton as a minority investor — is to create clothing and accessories “rooted in exceptional quality and design.”
