BIG FOOT: Jimmy Choo has teamed with Harry Nuriev, founder and creative director of Crosby Studios, on a silvery, supersized installation at the brand’s Design District boutique for Miami Art Week.
Immersive does not even begin to describe the installation, which features a shoe fit for a gentle giant, dominating the shop floor and crashing, comically, through the front window. Talk about statement-making accessories.
The 3D sculpture, rendered in silver chrome, is an XXXL version of the brand’s Ixia drop heel pump. It’s meant to create a “dramatic interplay” between the interior and exterior space, and invites viewers to look at Jimmy Choo’s design ethos with fresh eyes.
Inside, the floor has been painted to look like shattered glass, while the walls showcase a selection of shoes from creative director Sandra Choi’s personal archive. That display is meant to highlight the brand’s heritage, craftsmanship and evolving design aesthetic.
“This project explores the contrast of scale — the dialogue between the monumental and the intimate. It plays with supersize forms as a metaphor for power, transformation and time,” said Nuriev.
“At its core lies the connection between future and past, expressed through the beauty and strength of women power — timeless, visionary and deeply human,” added Nuriev, referring to the brand’s female leadership team of Choi, and chief executive officer Hannah Colman.
Watch out! Jimmy Choo’s big shoe, designed by Harry Nuriev, is making tracks.
Choi said she loves how Nuriev “challenges perceptions in unexpected ways. His installation celebrates craftsmanship and art, referencing our iconic form with dynamics,” said Choi.
The installation, which runs until Sunday, is the latest fruit of Jimmy Choo’s creative partnership with Crosby Studios, which began in 2023 with a Paris pop-up on Avenue Montaigne, and reimagined interiors at Jimmy Choo’s Ginza Concept Store.
During Milan’s Salone del Mobile earlier this year, Nuriev created an existential, site-specific installation on the ground floor of Jimmy Choo’s Via Sant’Andrea flagship. He explored “timeless design” by creating a glass capsule and filling it with shoes along a timeline. It was meant to conjure a runway that was “frozen in time.”
Inside the Jimmy Choo Miami Design District store.
