Buzzy Australian bridal brand Kyha Studios has quietly expanded into ready-to-wear.
”This is not designed to be a wildfire. It’s designed to be a slow burn,” Claire Murphy, chief executive officer of Kyha Studios, told WWD of the brand’s first collection, Story 01 — a curated capsule of 18 womenswear styles designed to carry their clients beyond their wedding wardrobe and into their day-to-day dressing.
A look from Kyha Studios Story 1.
Courtesy of Kyha
“Kyha womenswear grew naturally from the conversations we’ve had with our clients over the years. They wanted to feel the essence of Kyha in the rest of their wardrobe, and this collection extends that design language into the everyday” Kyha Scott, founder and creative director, told WWD.
It’s a natural evolution for the design-led, fashionable bridal brand, which homes in on couture-like silhouettes via corsetry, sculptural tailoring and precise construction, hints of modern minimalism and plenty of glam, as seen through previous bridal collections’ metallic minis. They’ve attracted bridal parties for not only bachelorette and wedding receptions, but as partywear for beyond the aisle — an impetus for Kyha Studio’s first womenswear lineup.
A look from Kyha Studios’ first ready-to-wear collection.
Courtesy of Kyha Studios
Key styles of Story 01, available exclusively via the brand’s e-commerce, range from $500 black and white bandeau tops to cozy mohair coats (from cocooning to hourglass shaped) and playful partywear, as seen through a chain-mail minidress, priced $2,595, and one-shoulder bonded georgette top that doubles as a skirt.
Murphy said that similar to the brand’s ethos, which continues to blur the lines between bridal and fashion and offers a distinct point of view that challenges “conventional” categories, Kyha Studios is not planning to release collections following industry seasons. Rather, new “Stories” will launch two to three times a year with mindful assortments that continue to speak to their global customers of all ages.
A look from Kyha Studios’ first ready-to-wear collection.
Courtesy of Kyha Studios
“It’s our company’s mission to empower all women. If someone finds a spark in what we do, then we want to be able to provide them with a product that makes them feel the very best version of themselves, whether it’s bridal or now ready-to-wear,” Murphy said, describing their customer as women who are aesthetically clear in their style, independent and not necessarily interested in flashy labels. “Sometimes it’s a little bit of an “If you know, you know,” kind of energy around Kyha.”
