Vince is elevating its holiday marketing this season with a 360-degree, omnichannel strategy encompassing a creative brand campaign, immersive activations in key markets and editorialized gift and dressing guides.
The campaign, shot at the historic Orpheum Theatre in Los Angeles by photographer Emma Summerton, is an ode to film, reflecting the brand’s ties to Hollywood, where it has regional headquarters, and its California-inspired, laid-back contemporary styling. Featured in the campaign is an eclectic cast of aspiring creatives, including Hanne Gabby and Habib Masovic, while the editorial depicts a night at the theater and the allure of the city after dark.
“Our holiday campaign reflects a clearer, more intentional Vince,” said Brendan Hoffman, chief executive officer, in a statement. “The creative direction is cinematic, the product is elevated, and the marketing meets our customer wherever they are, creating a cohesive experience across every touchpoint. It demonstrates the strength of the brand and the momentum we’re building. At its core, it’s about our California roots, the ease, the craftsmanship, and the quiet confidence that defines Vince. It’s an important step forward and a signal of how we plan to move the brand forward.”
Caroline Belhumeur, chief creative officer, added: “The holiday collection continues the exploration of the modern man and woman, and how they move through the world with elevated ease. It is both restrained and warm, minimal but indulgent, dedicated to those who love to dress up without needing to shout about it.”
To showcase the collection, Vince partnered with Future Perfect at the Goldwyn House for an outing in Hollywood. The space features art, furniture and sculpture, with an aesthetic that Belhumeur said pairs perfectly with Vince.
The event featured a preview of Vince’s holiday 2025 collection and provided an immersive experience highlighting the craftsmanship and design expertise of the Vince atelier. “With our design studios just down the road, our team captured the essence of the atelier, with the Vince designers sketching, draping, and knitting moments throughout the house,” Belhumeur said. “We wanted to share our process, from concept and inspiration to execution, with our community.”
The event finished with a dinner with Nordstrom’s top clientele, the store’s vice president and fashion director Rickie De Sole and Belhumeur.
A holiday 2025 look from Vince.
The Vince executives said the gift guide has been simplified and more curated with “cashmere, cozy classics and small delights.” The gift guide also introduces bestselling silhouettes including the plush cashmere funnel-neck sweater, the fluid satin bias-cut pant, and croc-embossed leather handbags and accessories. Also, Vince has introduced a limited-edition long shearling coat “crafted from a premium Lacon shearling with a buttery napa leather reverse.” It retails for $6,498 with only 30 units available online and at Vince’s Madison Avenue shop.
