Goat’s Week-Long Black Friday Event Will Have Extra-Rare Sneaker Drops and Free Giveaways

Black Friday is almost upon us and once again, resale marketplace Goat has pulled out all the stops for its annual holiday campaign featuring rare sneaker and apparel drops priced below market value, prize giveaways and more. Like in previous years, the platform’s event isn’t confined solely to the day after Thanksgiving, but will instead extend for nearly a full week beginning Friday, Nov. 21 at 1 p.m. ET.

Goat’s 2025 Black Friday campaign features an astrology theme complete with a gamified tarot card reading which unlocks access to the event’s launches and giveaways. A number of the drops will be entirely free, while select pairs will be priced below their original retail value. 

While the full list of drops has not yet been revealed, Goat has teased a number of sought-after sneakers including the Virgil Abloh-designed Louis Vuitton x Nike Air Force 1s in their triple-black suede and triple-white leather looks. Also confirmed for availability is the hyper-rare Ruby Red Slipper Dunk Low from Nike SB’s official 2024 collaboration with “The Wizard of Oz” franchise, of which only 85 pairs were produced.

This year’s selection isn’t limited to just fashion and footwear, either. Accessories including coveted Chrome Hearts jewelry, vintage watches, luxury handbags, designer toys and rare trading cards will also be included in the mix. And if for some reason none of the rare products pique your interest, there will also be free Goat credits up for grabs which users can spend however they see fit. 

“Black Friday 2025 will showcase curated styles that capture the essence of each zodiac sign,” reads a press release. “From Virgos who are meticulous and gravitate towards polished looks and refined tailoring; to Scorpios who embody mystery and edge, favoring dark, dramatic silhouettes; to Leos who are unapologetic and bold, naturally attracted to luxury and maximalist pieces.” 

The Goat Black Friday 2025 event begins Friday at 1 p.m. ET and concludes Thursday at 9:30 p.m. ET. Entries can be made at any time during the duration of the event through the Goat app. Full details can be found at goat.com/blackfriday.