James Allen Just Released a Charm Collection for the Holidays, With Pieces That Would Make the Chicest and Most Thoughtful Gifts

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For leading fine jewelry brand James Allen, accessories are all about self-expression. Whether you already own a James Allen engagement ring whose band is paved in your own birthstone, are the proud wearer of a chic, uniquely designed tennis bracelet from the popular retailer, or haven’t yet had the privilege of treating your jewelry box to one of its pieces, James Allen’s newest charm collection — released, not accidentally, on 11/11, which many consider a spiritual day (besides it also being Veterans Day in America and the buzzy Singles’ Day in China) — is something you’d be remiss to turn away from.

Featuring multiple holiday-coded, never-before-seen charm arrivals, the capsule also brings back brand favorites like the Martini Diamond Charm (to celebrate the fact that you’ve gotten a tini bit older, perhaps!); the Star of David Diamond Charm, which WWD Shop featured in its Hanukkah gifts roundup this year; and the Initial Diamond Charm, allowing you to wear your name on your sleeve (erm, wrist or neck). What makes all of these bestsellers special is their meticulous attention to detail. Take one look at the perfectly round beads, glimmering yellow-gold compositions, and brilliant, tiny diamonds here and you’ll instantly see what we mean.

As far as James Allen’s newest holiday charms go, they capture the most nostalgic symbols of the season without ever going overboard with the allusions. You can now find the Gift Box Charm in 14K Yellow Gold amidst the collection, which tops off its gilded bow with a dash of the sparkling, taking advantage of what James Allen does best (diamonds, of course!). Should you not want it in yellow gold, the 14-karat white gold iteration beckons and can be utilized in an on-trend, mixed-metal moment, in context of your bracelet or necklace.

For those partaking in celebrations of the December Jewish holidays, the Dreidel Charm — another editor-loved pick — couldn’t be a better fit for a gift on one of the eight nights of Hanukkah. It replicates the beloved, four-sided toy to a tee, treating the object to diamonds on all sides for added sparkle.

While you’re rounding out your James Allen online shopping cart, don’t forget to add on the Christmas Tree Charm. “Blend[ing] festive details with classic style,” according to the brand, the charm’s textural gold beading and eight perfectly spaced stones will generate about as much happiness in your heart as Christmas morning.

To ensure you can, indeed, wear all of your fresh charm purchases from James Allen in style, grab its 14K Yellow Gold Silicone Bead Slider Charm Chain — made to accommodate each one of the treasures thanks to its silicone-lined bead slider clasp and gold needle that will effortlessly slide through the charms as you affix them to the chain. The good news here is that you can customize the chain to any length that’s 18 inches or shorter, meaning it could serve as both a necklace and bracelet base. Then again, if you wish to ace the anklet trend that popped off this summer, spearheaded by the likes of Gigi Hadid, Kylie Jenner, Hailey Bieber, and other stars, that, too, is an option. James Allen, after all, is in the business of tailoring jewelry to you and your desires.

Inherently, James Allen’s new charm rollout is laden with meaning, given how easy it makes expressing yourself vis-à-vis your very own accessory equations this fall and winter. If gazing at all of these Christmas-coded beauties has inspired you to shop more of James Allen’s top-tier offerings, we’re right there with you. Stop by its just-launched Sculptural Waves collection, full of fluid, organic ring styles for engagements and everyday jewelry stacks both, and then proceed to shop the Pinky Rings assortment: dainty and statement-making in equal measure.

One thing to be completely sure of? James Allen’s charms and other top-selling selections will infuse whimsy and magic into your holiday season. Should you use them as gifts for your mom, wife, or any other woman in your life, you’ll make them over the moon, too. Mark our words.

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, Cosmopolitan, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on gift-worthy jewelry collections from popular brands.