CNN has set the details for its forthcoming premium subscription offering, which will include live streaming video and access to the news division’s library of video content, alongside complete access to CNN’s digital products.
CNN launched a digital paywall a year ago for much of its digital content, and that paywall is now being branded as the Basic tier. Joining it will be a new All Access tier, priced at $6.99 per month or $69.99 per year. The company is launching a promotion at launch, offering one year for $41.99.
The new premium tier will include “a selection of CNN’s live US and International programming,” as well as access to the full library of CNN Originals and documentary programming. There will also be exclusive live and on-demand programming.
“No one covers the world like CNN. With this new subscription offering, our audience will now have access to the best of CNN across platforms, including multiple live stream channels, our signature video-led journalism and all articles on CNN.com and in the mobile app,” said Alex MacCallum, executive VP, digital products and services, CNN Worldwide, in a statement. “It’s an essential step in CNN’s evolution as we work to give audiences the complete CNN experience in a format that reflects how audiences engage with the news today.”
More to come.
