Woodford Reserve has unveiled its 2025 holiday bottle featuring a label created by New York-based fashion designer Alexandra O’Neill, founder of Markarian. The release marks the first time the Kentucky bourbon brand has partnered with a fashion house for its annual holiday edition.
O’Neill’s design blends Markarian’s romantic aesthetic with traditional holiday motifs. The label features winter berries, star patterns and a muted sage background inspired by seasonal foliage.
“For this holiday label, I wanted the bottle to feel like a beautifully wrapped gift — precious and celebratory,” O’Neill said in a statement. “Visiting the distillery brought the vision to life, with the evergreens, amber tones of the bourbon, and historic buildings inspiring the color story and design details.”
Woodford x Alexandra O’Neill
According to Woodford Reserve Master Distiller Elizabeth McCall, the limited-edition bottle offers a visual companion to the brand’s craft heritage. “This elegant bottle will immediately elevate any holiday party,” McCall said.
The bottle will be available globally and across the U.S. in a one-liter format, priced at a suggested $49.99. It can also be purchased online through Woodford Reserve’s official website in select states where shipping is permitted.
Woodford x Alexandra O’Neill
Markarian, founded in 2017, is known for its tailored, feminine designs and has dressed public figures, including former First Lady Jill Biden. The brand has a tradition of releasing holiday-themed collaborations. In 2024, Markarian teamed up with the Mayflower Inn & Spa in Washington, Conn., to oversee the property’s festive decor, with nods to the brand’s aesthetic.
For Woodford Reserve, the partnership builds on its long-standing tradition of seasonal releases while introducing an element of fashion storytelling to the presentation of bourbon.
