For Shea Marie, it’s no longer just more of the same.
The influencer-slash-cofounder of Same Los Angeles is introducing outerwear as part of the swim-first brand’s layered fall assortment, her latest step in transitioning it to a year-round lifestyle concept.
“As someone who truly loves fashion, it’s always been my dream to design a full collection,” said Marie, adding the approach had to be strategic “with a timeline and rollout that made sense.”
The leather scarf-cape from Same Los Angeles’ fall 2025 collection.
Courtesy of Same Los Angeles
She began in July 2024, naturally by offering the resortwear to match Same’s bestselling bathing suits. Piggybacking on that was a line of similarly tropical dresses and knit sets, but jackets and coats are a different game, Marie explained. “Like any new category, you’re learning, making mistakes and perfecting.”
Available online Wednesday, the first drop of what she’s proposing for colder months ahead leans into current trends, the standouts being a scarf-cape ($648) and a funnel-necked blouson bomber ($998) in leather. Marie’s favorite piece, though, is a svelte crocodile embossed trench ($1,598) because “it turns any look into a statement,” she said. “I’ll be styling it with our oversize knit sweaters, letting the exaggerated sleeves peek out.”
Shea Marie’s favorite trench from the Same Los Angeles fall 2025 collection.
Courtesy of Same Los Angeles
Her finishing touch? Large silver bangles ($168 to $358) from Same’s other category debut: costume jewelry. As Marie reasoned: “We were already creating custom hardware for our suits with hammered gold, sculptural resin and tortoiseshell details, so it was a very organic progression.”
Even as she expands Same beyond the beach, Marie hasn’t washed off the sand completely, setting this season’s campaign in the volcanic island of Fuerteventura off the North African coast.
On the horizon, Marie is rolling out woolens, like a wide-lapel wrap coat, which will be shoppable at pop-ups in New York and Palm Beach, Fla. Her “Same Tropez” activation last summer blew estimates “out of the water,” she said, so “it’s clear to us people want to experience the brand in person.”
Costume jewelry from Same Los Angeles’ fall 2025 collection.
Courtesy of Same Los Angeles
