Clinique La Prairie is betting big on the U.S. 

The company, known for its longevity clinics, is launching its CLP Holistic Health line of supplements, which are made in Switzerland, at Bergdorf Goodman. This marks the first time Clinique La Prairie’s products will be available in retail in the U.S. 

The lineup, which addresses immunity, stress, inflammation, rejuvenation and cellular longevity, includes The Ultimate, $850 for a two-month supply, which includes the Immunity and Regeneressence formulas; Purity, $390 for a two-month supply; Balance, $410 for a two-month supply, and Energy, $390 for a two-month supply. In addition, the brand is unveiling its latest product, Epinome, which address epigenetics and is currently exclusive to the U.S.

“It’s coming after a long, long process,” said Clinique La Prairie chief executive officer Simone Gibertoni. “We started with Holistic Health four years ago….When we launched, of course, we wanted to be in the U.S. The biggest market in terms of online for us, despite not advertising [there has] always been the U.S.” 

This is just the beginning for Clinique La Prairie’s presence in the U.S., according to Gibertoni. 

“It’s going to be our starting point in the U.S. with more to come,” he said. “We believe it can become the biggest market for the brand.” 

According to Gibertoni, the company launched its Holistic Health line after finding what was on the supplement market disappointing. 

“Over 50 percent of [products in] the supplement market do not contain what they claim, or they just contain partially what they claim,” he said. 

With this retail expansion, the brand is also launching Epinome exclusively in the U.S. Epinome employs the brand’s research in epigenetics, or how genes are expressed, to support cellular function with ingredients like sulforaphane, folate, cucurbitacin B, glycyrrhizic acid, betulinic acid, ursolic acid and ubiquinone CoQ10.

“[It] is the first product, which is working on the epigenetic expression,” Gibertoni said. “In reality, what is much more important than your genetics is the way you express your gene.”

Gibertoni said Clinique La Prairie will maintain limited retail distribution of Holistic Health in the U.S. given the price point and the company’s focus on its relationship with consumers.

In addition, Clinique La Prairie is doubling down on its physical presence with full-sized clinics and its longevity hubs, which are located in urban settings for guests to visit frequently. Specifically, Clinique La Prairie has partnered with luxury hotel group One & Only to open a longevity hub in New York’s Hudson Valley in 2028. The company will also open full-sized clinics in Saudi Arabia and Phuket, Thailand, in 2026.

“Our idea is to continue to open one or two urban centers every year. We have other three urban centers in the pipeline,” Gibertoni said.