Himalaya Wellness expands its beauty portfolio with a new campaign for the Himalaya Turmeric Range ahead of International Turmeric Day on October 8. Featuring actor and youth icon Mithila Palkar, the campaign highlights the brand’s Turmeric Range a line that combines traditional natural ingredients with modern science to promote healthy, glowing skin for today’s Indian woman.
Mithila Palkar shines in Himalaya’s new ‘unspot your natural glow’ campaign
With the message “Unspot Your Natural Glow,” the campaign connects with modern women who value authenticity and self-confidence over artificial perfection. The Himalaya Turmeric Range including a gentle facewash, a serum, and a dark spot clearing cream is formulated to target common skin concerns like dark spots and uneven tone. Enriched with turmeric, niacinamide, and glycolic acid, it helps bring out your skin’s natural, healthy glow.
Studies show that 80% of Indian women experience uneven skin tone and dark spots. Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness said, “this range is our answer to that need a fusion of nature and science that not only clears dark spots but reveals the skin’s natural glow.”
The campaign’s visual storytelling is equally compelling. Set in a golden-hour natural setting lit by fireflies a metaphor for glowing skin the brand film captures the confidence that comes with embracing one’s natural beauty. Mithila Palkar, known for her versatile, charismatic personality and authenticity, brings the message to life.
Mithila Palkar said, “I truly connect with the idea of celebrating your natural skin. In a world obsessed with filters and perfection, Himalaya’s message feels refreshing and empowering.”
Ragini Hariharan, Marketing Director Beauty & Personal Care, added, “This campaign is a celebration of the modern woman discerning, confident, and looking for skincare that aligns with her values. Turmeric has always been a hero in Indian skincare, and by combining it with niacinamide and glycolic acid, we’re offering results that are both effective and trustworthy.”
Abhishek Ashat, General Manager – Face Care Category, Himalaya Wellness, added, “With the Unspot your Natural Glow campaign, the Himalaya Turmeric range addresses one of the most common skin concerns dark spots. By blending organically sourced turmeric with niacinamide and glycolic acid, we’ve created a clinically tested formula that clears dark spots and reveals natural glow, staying true to Himalaya’s promise of effective, nature-backed skincare.”
The campaign is being launched across digital platforms, retail outlets, and festive outdoor spaces, creating a strong all-round presence during the celebratory season. On International Turmeric Day, October 8, the brand will also run an influencer-led initiative, with creators across the country sharing the skincare benefits of the golden root.
With this launch, Himalaya Wellness strengthens its presence in the beauty segment, emphasizing authenticity and confidence. The Turmeric Range represents more than just skincare it’s a step toward embracing natural, nature-powered beauty.
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