Bollywood heartthrob Kartik Aaryan is back as the face of friendship in House of McDowell’s Soda’s brand-new campaign, ‘Yaaron Wali Baat 2.0’, which celebrates the magic of unforgettable firsts shared among friends.
Kartik Aaryan champions the spirit of friendship in house of McDowell’s Soda’s new ‘Yaaron Wali Baat 2.0’ campaign
Developed in partnership with Publicis Groupe India’s Team Spirit, the latest campaign titled ‘Karo Kuch Pehli Baar Jab Saath Hon Yaar’ continues McDowell’s long-standing tradition of celebrating Yaari, but with a vibrant, contemporary twist. The film captures the adrenaline, nostalgia, and emotion of taking bold leaps with friends by your side — from moments that become lasting memories to stories that get retold for years.
The campaign film features Kartik motivating a hesitant friend to take on a challenge he’s never faced before — a metaphor for how true friendship can inspire courage. What follows is a playful, cinematic sequence where Kartik reimagines some of history’s most iconic “firsts,” from landing on the moon to inventing social media, all powered by the spirit of camaraderie. With its witty storytelling and high-energy visuals, the film perfectly encapsulates how friendship can make even the impossible seem within reach.
“Friendship has always been at the heart of House of McDowell’s Soda, and with Yaaron Wali Baat 2.0 we’re taking that legacy forward for a new generation,” said Varun Koorichh, Vice President and Portfolio Head – Marketing, Diageo India. “The firsts we share with friends are often the ones that shape us the most. Young people today are seeking experiences that matter, not just highlights of success. Through this campaign, we want to inspire them to keep creating those unforgettable stories together. With Kartik bringing this alive, Yaaron Wali Baat 2.0 is more than a brand film—it’s an invitation to celebrate friendship in its truest form.”
Kartik Smetacek, Chief Creative Officer, Saatchi & Saatchi India, added, “The brief was to reinterpret McDowell’s ‘yaari’ promise for the next generation of consumers. We started with a powerful insight — that so many of our first-time experiences happen with friends. The creative idea took a leap from there, giving ‘yaari’ a grand stage in history, but doing it with wit and a lightness of touch.”
Speaking about his continued association with the brand, Kartik Aaryan shared, “My journey with House of McDowell’s Soda has always been about celebrating the magic of Yaari. What makes ‘Yaaron Wali Baat 2.0’ special is how those moments with your yaars change you — they give you courage, bring out your best, and turn into stories you’ll never forget. For me, it’s never just about the memory, it’s about the bond that lasts. That’s the true spirit of Yaari, and why my partnership with House of McDowell’s Soda has always been close to my heart.”
The new campaign marks a fresh chapter in House of McDowell’s Soda’s journey — one that reinforces its connection to friendship through a modern, emotionally resonant lens. Extending across social media, outdoor, and digital platforms, ‘Yaaron Wali Baat 2.0’ continues to position McDowell’s Soda as a brand that celebrates friendship in all its joy, courage, and nostalgia.
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