HOME PLANET: Pharrell Williams’ digital-first auction platform Joopiter has teamed up with Thai K-pop star BamBam for a new collaboration that includes new merch and concert memorabilia.
Titled “BamBam: From the Stage and Beyond,” the project includes an exclusive capsule collection, an auction of personal items, and a physical exhibition at Bangkok concept store Siwilai.
It’s all timed to the release of BamBam’s first Thai-language album “Hometown,” set to drop on Oct. 10. The album includes production by Williams, who currently serves as Louis Vuitton’s men’s artistic director as well as the founder of Joopiter.
“I was deeply involved in creating this merch – from the designs to choosing the pieces – so it truly reflects both my style and the spirit of Thailand,” said BamBam. “The exhibition and auction also showcase meaningful moments from my journey as an artist. This project with Joopiter is very special to me.”
“It’s been a pleasure to work with BamBam on this very special project that celebrates his home country and his new album, which features a track produced by our founder Pharrell Williams. We are excited to finally bring this to his fans around the world, who have been eagerly anticipating our collaboration for some time,” said Joopiter chief executive officer John Auerbach.
The capsule, which will be available in-store at Siwilai beginning Oct. 16 and globally via Joopiter’s website, includes two T-shirts, a camp shirt, baseball cap, and Thai-style elephant pants, with prices ranging from $16 to $132.
Elephant pants from the collaboration.
Courtesy Joopiter
Designed with both BamBam and Joopiter’s iconography, the collection draws color inspiration from the Thai flag and traditional motifs, bridging the artist’s national heritage with global streetwear aesthetics.
Siwilai, a high-concept multi-brand store in Bangkok known for championing regional creatives, also carries Human Made, the label by Kenzo creative director Nigo, who frequently collaborates with Williams.
Joopiter was founded by Williams in 2022 as a platform that blends luxury resale and curated content. Previous collaborations have included Team Wang, the brand helmed by BamBam’s former Got7 bandmate Jackson Wang.
Key auction lots will be open for global bidding from Oct. 15 to 27 on Joopiter’s website. They include a selection of sentimental and personal pieces from BamBam’s career.
A.hoshi faux fur coat worn in concert
Courtesy Joopiter
Among them is a diamond-encrusted Audemars Piguet Royal Oak customized by jeweler JimmyBoi, described as the first luxury watch BamBam ever purchased for himself to recognize a milestone in his career; a knit sweater by designer Hope Macaulay worn in the “Slo Mo” music video; and a faux fur coat worn during Got7’s Bangkok tour dates earlier this year.
Also up for bidding is a custom mic designed in an ombré fade from aqua to pink and engraved with BamBam’s “BB” initials, which he used to celebrate the launch of his first solo album “RiBBon.”
The exhibition component at Siwilai will feature selected auction items as well as outfits worn by BamBam throughout his career, offering fans a closer look at his style evolution and personal archive.
Thailand is becoming an increasingly important market for Western luxury brands as they seek further regions of growth, while Thailand’s cultural exports such as dramas and pop music are becoming a growing force in global culture.
Hand-knit Hope Macaulay sweater worn in a music video.
Courtesy Joopiter