Following the success of her limited-edition June drop, “Giggly Squad” podcaster, author and media personality Paige DeSorbo officially launched the fall 2025 collection of Daphne: her official foray into fashion and debut loungewear line, available now on the brand’s official website.

“I always knew that I would own a business, but I also knew it had to feel authentic,” DeSorbo told WWD via email. “Over the pandemic, I, like everyone else, started paying more attention to what I was wearing at home. There was this shift where pajamas became our outfits and comfort became part of everyday style,” she said.

“That transition from sleepwear to lifestyle really was the moment where I knew it could be a successful business. I wanted to create the perfect pajama pieces that you can wear while doing skincare but also to a Zoom. Daphne offers versatile staples that are equally comfortable and stylish.”

The assorted 16-piece collection features fashion-forward pieces for Daphne’s home-centered living line. Ranging from $58 to $120 for individual pieces, the fall 2025 collection includes matching poplin and pointelle sets, cozy knitwear, terry sweatshirts and sweatshorts, among other pieces, all curated by DeSorbo.

“Every single design is completely original — we didn’t pull from existing templates or fabrics. Every piece has that breathable, high-quality feel that I love — you feel like you can live in,” DeSorbo said. “The silhouettes are classic but tailored, with subtle design details like contrast piping, feminine collars, and slightly cropped hems that make them wearable outside the house.”

Pajamas were the natural entry point for DeSorbo, who noticed how the onset and lockdown months of the COVID-19 pandemic’s height saw consumers lean toward comfortable attire — “that shift never really went away,” DeSorbo said. “With Daphne, I wanted to make pieces that I would want for myself, and that I knew could become go-to staples in anyone’s closet. Good for any occasion. It’s about creating that sense of calm and confidence wherever you are.”

With DeSorbo at the helm as the brand’s founder, Daphne’s general manager Kyle DeFord brings two decades of experience across J.Crew, LoveSeen, Jenna Lyons’ beauty brand, and Alex Mill, lending his strategic expertise for Daphne’s growth and longevity.

“When I first envisioned Daphne, I knew I wanted the brand to appeal to everyone. Everyone wears pajamas,” DeSorbo said.

“At its core, I think Daphne is for the girl who used to wear her pajama shirt under her school clothes and now she’s grown up, ambitious, making things happen, but deep down her top priority is how to squeeze in a nap. The brand is really about celebrating that duality…ambition and ease, comfort and quality.”