Retrofête, the New York-based womenswear brand, has unveiled two retail spaces this fall — a newly renovated SoHo flagship and a seasonal store in Miami’s Design District.
The brand, founded in 2018 by creative director Ohad Seroya and chief executive officer Aviad Klin, has evolved into a full lifestyle offering of ready-to-wear, bridal, accessories and footwear.
Each store is designed in collaboration with FNX Works, a Miami-based design firm led by interior architect Hadi Alhaffar. The spaces were designed to channel the comfort of Seroya’s personal living room, where every guest is welcomed like family. Softer lounge-style elements are used to blend retail and hospitality.
Located at 99 Spring Street, the SoHo flagship spans 1,350 square feet. Originally launched as a holiday pop-up in December 2022, the store exceeded expectations and evolved into the brand’s first permanent storefront. The renovation reimagines the location as a true flagship destination. The SoHo flagship closed throughout August for renovations and reopened with a soft launch in September, with the grand opening on Oct. 1.
The SoHo flagship at 99 Spring Street has been renovated.
The SoHo store features epoxy resin floors, expansive mirrors and gold accents. Ambient and retail-focused lighting highlight both the architecture and the collection, while a central lounge anchors the store with a sense of ease. A sweeping archway opens into five spacious dressing rooms, a detail that underscores the brand’s dedication to personal service and greets every guest with Retrofete’s signature message: Welcome to the Party.
The renovated Retrofête store at 99 Spring Street in SoHo.
Courtesy of Retrofete
The store houses the brand’s evolving assortment of seasonal essentials, signature occasionwear, statement outerwear and fashion denim. A dedicated bridal edit showcases key wedding moments — from elegant silk gowns designed for the engagement to sparkling minidresses for the after party. Footwear designed specifically for these occasions complements the bridal offering. Retrofête’s footwear and accessories have shown a 50 percent sales increase year-over-year.
“When we first opened the SoHo store, it was only meant to be a pop-up — but the response from our consumers was incredible,” said Seroya. “This renovation finally gave us the chance to make the space our own. I wanted it to feel elevated but still inviting, with details that make the store just as much of an experience as it is a destination. It’s really a store that keeps the spotlight on the clothes.”
Retrofête footwear and accessories have shown substantial increases.
Courtesy image
According to Seroya: “In SoHo, I see our bestsellers being those emotional, show-stopping pieces — event gowns, statement minis, and occasionwear for life’s biggest celebrations. At the end of the day, these are the pieces our customers come to us for, which is why I expect this category to drive the bulk of our business at the flagship.”
In tandem with the SoHo reopening, Retrofête will also unveil a two-level 3,000-square-foot seasonal store located at 115 Northeast 41st Street in Miami’s Design District. The pre-existing design consisted of a stark, gallery-like minimalism, defined by a sculptural steel spiral staircase, continuous concrete floors and crisp white walls with linear lighting. The result was a space that carried a strong industrial presence. To soften this edge, Retrofête reimagined the interior with touches of Miami’s Art Deco glamour with plush rose-toned carpeting, curved velvet seating, marble tables, and a sculptural sofa that transform the central space into an inviting lounge.
Retrofête previously tested the Miami market with a two-week curated pop-up at The Standard Spa last May, which was very successful and gave an indication of the demand in the market.
The product mix mirrors the pulse of the city with a curated selection of pre-fall 2025, fall 2025 and resort 2026 collections, alongside exclusive one-of-a-kind styles. The edit speaks to Miami’s party-meets-resort lifestyle, with sequins for a night out, effortless vacation essentials, and looks for every occasion in between.
The Miami Design District store.
Courtesy of Retrofete r
Miami consistently ranks among Retrofête’s top three U.S. markets, with a significant portion of the brand’s customer based located in Florida. (The other two top markets are New York and Los Angeles). After a successful pop-up in May, the demand for a larger presence became clear. When a space in the Design District became available, the brand jumped on the opportunity.
The Retrofête store in the Miami Design District.
Courtesy image
“Miami is our home away from home,” said Seroya. “During the pandemic, Aviad and I spent so much time there that we always dreamed about opening a store. I can’t believe this is actually becoming a reality.”
The Miami Design District store.
Courtesy image
The Miami store will be open through February 2026. This lease is intended to give the company the opportunity to establish a strong presence in the market, and the goal is to secure a permanent location once the residency concludes.
In Miami, the focus extends to vacation-ready styles and partywear. “We anticipate bestsellers will include minidresses — perfect for dinners, cocktails, and nights out — as well as classic shoe styles. We also expect Miami clients to respond well to the new fall color palette, with darker tones like burgundy introducing a fresh dimension to the brand beyond its well-known crochet and resort silhouettes,” said Seroya.
All of Retrofête’s categories, including footwear and accessories, are designed and produced fully in-house. The company launched footwear in spring 2024. Jewelry has also become a standout — earrings have been especially strong, and the company is now expanding into necklaces and other designs. Belts were also added to the lineup. Looking ahead, Retrofête is developing a full resort/swim collection set to launch in the fourth quarter next year, as well as a dedicated bridal collection planned for 2027.
As for future stores, the company is looking to build out its retail footprint in the U.S. with Los Angeles on the horizon, and is pursuing opportunities in key international markets such as Milan and Paris.
Retrofête has been worn by such celebrities as Beyoncé Knowles-Carter, Selena Gomez, Naomi Campbell, Gwyneth Paltrow, Cardi B, Taylor Swift, Michelle Obama, Paris Hilton, Alessandra Ambrosio, Jennifer Hudson, Olivia Culpo and Jennifer Lopez, among others. The company wholesales its collection at retailers such as Bergdorf Goodman, Fwrd, Net-a-porter, Revolve, Neiman Marcus, Saks Fifth Ave, Browns and Shopbop.
