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    Early Prime Day Deals Are Live — Here Are the Trending Clothing & Accessories Worth Grabbing on Sale

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    Best Early Prime Day Deals on Fashion & Accessories

    Forget Christmas in July, Amazon is bringing back Prime Day in October.

    Officially dubbed Prime Big Deal Days, the now-annual shopping event returns October 7–8, with Amazon touting millions of deals across fashion, beauty, home goods, electronics, and more. Amazon is also pushing its October Prime Day event as a way for people to get a headstart on holiday shopping, with its gift-giving storefront now live.

    Feeling impatient? Early deals are officially live now on trending fashions (think cashmere sweaters from premium brands) and accessories for rounding out your fall ensembles, like a Kate Spade AirPods Pro case swathed in the timeless and classy tortoise print — for 30 percent off or more. While there’s a chance these juicy discounts might become juicier come Tuesday and Wednesday, we guarantee you the most in-demand picks will start selling out fast… so consider yourself lucky for getting to the party early (and waste no time in securing the denim, handbags, boots, knitwear, and other autumnal staples that have long been on your wishlist).

    Last year’s fashion deals for October Prime Day included some of the steepest deals of the year on brands like Levi’s, Cozy Earth, Swarovski, Anne Klein, Adidas, and Amazon Essentials (which has a surprisingly vast collection of It-girl-approved styles for the taking). That being said, 2025’s grand Amazon event is also turning out to be a stellar opportunity for snagging the basics that will get you through the season — crop tops for layering under leather jackets during warmer fall temperatures; faux fur–lined clogs for wearing with your baggy jeans; bestselling puffy tote bags for hauling all of your work essentials in style; you name it. And we’re here to point you to some “hidden gem” deals as well, on top-rated clothing and accessories it’s hard to believe aren’t going for full price.

    The savings event officially kicks off at 12:01 a.m. PT on October 7, and its lowest prices will be reserved for Amazon Prime members. Not a member? A subscription to Amazon Prime normally costs $14.99/month but you can score a 30-day free trial here and use it to shop the 2025 Prime Big Deals Day without commitment.

    Bookmark and check this page as we update the list of offers leading up to October’s big Prime Day shopping event. Now, without further ado, the best early Prime Big Deal Days deals our editors are already shopping (and you should, too).

    Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

    Paige Women’s Gladiolus Cashmere Sweater

    Paige is most known for its premium denim selections, but this sweater makes it clear that the brand has other strong suits, too. Lightweight, made out of 100-percent cashmere, and featuring ultra-attractive puff sleeves, the sweater brings out the best in both materials and silhouette — ready to layer with everything from your maxi skirt to the barn jacket you can’t spend fall without, adding a touch of effortless femininity (courtesy of that striking Cherries Jubilee colorway) in any context.

    Price upon publish date of this article: $230.30

    Bagsmart Tote Bag

    Puffy bags are your favorite influencer’s favorite carryall style, so you really can’t overlook this #1 bestseller in Amazon’s “Women’s Tote Handbags” category, boasting over 1,100 five-star reviews. I, dear reader, am the proud owner of one and can say with full confidence that it’s the best thing since sliced bread: able to easily house my laptop, lunchbox, makeup bag, notebook, change of clothes for the gym, and other daily must-haves without looking bulky or coming apart at the seams. Other things I love? It weighs less than a pound on its own; has comfortable shoulder straps that don’t slide off or dig into skin; comes with more pockets than you’ll know what to do with; and even has a special padded laptop sleeve for making sure your tech stays protected and scratch-free.

    My two cents? Getting the Bagsmart Tote Bag — at 24 percent off, no less — is a no-brainer.

    Price upon publish date of this article: $26.59

    Kate Spade New York AirPods Pro Protective Case

    If you’re already the lucky owner of one (or four) of Kate Spade New York’s iconic, era-defining handbags, now’s the time to extend the collection to an AirPods case — so as to look coordinated as can be whenever you’re stepping out on the street with all your tchotchkes in tow. Compatible with 1st- or 2nd-Gen AirPods Pro, the case is drop- and scratch-proof while bestowing upon your sleek, all-white tech accessory some much-needed flair. The gleaming keychain is a looker, not to mention the piece’s tortoiseshell finish, which has a moment every fall: appearing on sunglasses, nail designs, and jewelry. Get with the trends and save big $$$ while you’re at it.

    Price upon publish date of this article: $27.99

    Swarovski Millenia Earrings

    Octagon-cut, embedded in a setting with a rose-gold finish, and featuring sparkling-pink crystals, these earrings will make sure you’re dressed to the nines for an upcoming dinner date, gala, concert, and beyond. At a width of 0.32 inches, they’re big enough to turn heads but lightweight enough not to make your earlobes sag — an ideal balance. Swarovski guarantees that those prominent crystals will reflect the light any chance they get, becoming even more dazzling as you wear them out with cocktail dresses or even everyday outfit equations like corp-core cardigans and jeans. To ensure the heirloom-quality gems truly last a lifetime, care for them properly by “removing before contact with water, lotions, or perfumes and polishing with a lint-free cloth,” per Swarovski.

    Price upon publish date of this article: $97.70

    Calvin Klein Men’s Cotton Classics 3-Pack Boxer Brief

    Every man needs a trusty set of boxer briefs that gets top marks in breathability, moisture-wicking capabilities, softness, and shape retention. This set is all this and more — at a whopping 41 percent off for October’s Prime Day bash at Amazon. You’ll be getting the perks of Calvin Klein’s iconic logo waistband here, as well as a longer leg line for more thigh coverage, a 100-percent cotton composition, and a contoured pouch for added support. Not a fan of heather gray? The cult-favorite brand has many more colorway options on sale where that came from.

    Price upon publish date of this article: $27.21

    Adidas Women’s Grand Court 2.0 Tennis Shoe

    As the #1 bestseller in Amazon’s “Women’s Tennis & Racquet Sport Shoes” category, this sneaker knows what it’s talking about when it comes to the kind of lightweight comfort, durability, cushioning (thanks, Cloudfoam Comfort sockliner!), and traction that will make you win every last match without sacrificing an ounce of style in the process. To have a top-selling Adidas shoe be under $50 is pretty unprecedented, so we highly urge you to shop it fast while your size is still in stock. Then, proceed to relish in the kick’s sleek, streamlined profile that will level up your on-court and off-court getups in equal measure. Will this become one of the best women’s white sneakers after Prime Day? Only time will tell.

    Price upon publish date of this article: $42

    Levi’s Women’s 94 Baggy Jeans

    Levi’s is the ultimate name is denim, so imagine our surprise at the fact that one of its top baggy jean styles for women is over half off in honor of this year’s Prime Big Deal Days. “Baggy jeans are versatile, comfortable, and a staple in any wardrobe,” Joyce Leecreative director at the luxury apparel and accessories brand Parker Thatch, told WWD for a previous story. “They can be dressed up or down depending on how you style [them].” Appearing as part of high-end labels’ collections on fall 2025 runways, the silhouette has very recently proved its alluring versatility. This particular 90s-inspired, mid-rise pick — which Levi’s calls its “softest ever,” able to “champion your curves” by creating a kind of slimming effect on the figure — will complete your fall capsule wardrobe with ease. (You’ll soon wear it on multiple days of the week, racking up compliments at every turn — mark our words.)

    Price upon publish date of this article: $35.39

    Sherlove Gold-Plated Knot Earrings

    Already a bargain as is, these knot earrings from Sherlove have officially reached under-$10 levels, and what other excuse do you need for treating your jewelry box to something special this season? Hailey Bieber can’t stop wearing an almost-identical style from the brand Heaven Mayhem, but it’s safe to say this jewelry pick is far from a dupe. The drop studs are chunky, 18-karat gold-plated, fade-proof, sculptural, and on-trend as can be. They’ll flatter your ‘do and facial features as you wear them for your nine-to-five and five-to-nine plans, since the handmade earrings aren’t too flashy while exuding an undeniably luxe energy. “They look like a fancy and expensive brand but with the bonus of being affordable! Super versatile: not too dressy and too casual. I haven’t noticed any tarnish as of yet!” says one happy reviewer. Join the club before the savings expire.

    Price upon publish date of this article: $9.99

    Sojos Trendy Small Rectangle Sunglasses

    Retro sunnies are all the rage no matter if it’s the peak of summer or the dead of winter, and this particular Sojos style has been bought over 1,000 times in the past month, according to Amazon (it also comes highly recommended by fashion It-girl Kate Bartlett). Slim, rectangular, and Y2K-coded to the max, the sunglasses are sure to complement any face shape while blocking out harmful UVA and UVB rays during those incredibly sunny fall days. The solid metal hardware here is bright gold and chic, but you also have a wide range of alternative styles to choose from for nailing the Jonathan Bailey–powered, “slutty little glasses” look that went viral this summer. The best part? The purchase comes with a microfiber pouch, microfiber cleaning cloth, and glasses box for your convenience. You’re welcome.

    Price upon publish date of this article: $12.79

    Chooka Women’s Waterproof Chelsea Bootie

    Beloved celebrities, from Oprah to Gwyneth Paltrow, are embracing Chelsea boots with open arms as we speak, so it’s safe to say you should bless your shoe rack with this silhouette if you haven’t done so already. Bridging the gap between the casual and the formal, Chelsea booties grant ankle support, slip-on seamlessness, protection from less-than-ideal weather conditions, and a preppy-chic look that’s trending for fall 2025. This pair from Chooka has over 1,000 five-star reviews and a durable vulcanized construction out of waterproof rubber, plus a plush, faux-fur lining your toes will be grateful for. As for its outsole, pavement-gripping, no-slip traction is a sure thing here: allowing you to step out into the next rainstorm without thinking twice.

    Price upon publish date of this article: $29.99

    What is Amazon Prime Big Deal Days?

    Amazon Prime Big Deal Days is the mega retailer’s fall Prime Day sales event — promising millions of deals, some of them with the lowest prices seen to date, on everything from luxury going-out styles to wear-everywhere basics. Like July’s Prime Day, it lasts just 48 hours (this year, the sales extravaganza happens on October 7-8). Amazon Prime Day only comes around twice per year, so you won’t be able to enjoy sales this snag-worthy until next summer. Think of Prime Big Deal Days as an early Black Friday on the trending closet staples that you’ve already bookmarked. That being said, things tend to sell out fast, so be sure to shop early for your best chances at snagging the It-pieces of the season.

    Do I Need to Be a Prime Member to Shop Amazon October Prime Day?

    Yes, it’s the only way to access all the limited-time deals and perks during Prime Big Deal Days. Although anyone can shop Amazon’s flash deals year-round, Prime Day shopping events are available exclusively to Prime members, along with two-day shipping and free delivery. Luckily, you can still sign up for a membership during Prime Day. Simply enroll in a free Amazon Prime trial here, which lasts for 30 days (and, if you’re a movie-slash-TV buff, also comes with the added benefit of a complimentary Prime Video subscription).

    Why Trust WWD

    Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

    Meet the Authors

    Tim Chan is the VP of Commerce at Penske Media, overseeing fashion, lifestyle and shopping coverage across marquee brands like Rolling Stone, Billboard, The Hollywood Reporter, Variety and WWD, among others. Previously, Chan was the first-ever Lifestyle Editor at Rolling Stone, covering all things fashion, culture, and travel through an entertainment lens. In addition to PMC, his bylines over the years have appeared in L’Uomo Vogue, Vogue Italia, Vogue Korea, i-D and more. Chan has also consulted for a number of fashion brands, advising them on media and marketing strategy. He graduated from Columbia University with a master’s degree in journalism.

    Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on not-to-miss Amazon sales and trending, seasonal fashions.





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