‘Experience Abu Dhabi’, the destination brand of the Department of Culture and Tourism – Abu Dhabi, has announced Bollywood superstar Deepika Padukone as its newest regional brand ambassador. The announcement marks a special milestone, as she joins her husband Ranveer Singh, who has been representing the brand since 2023 — making them the first Bollywood couple to serve as ambassadors for the destination together.
Deepika Padukone joins Ranveer Singh to ‘Experience Abu Dhabi’ in the latest global campaign
The campaign highlights how Abu Dhabi connects with travellers through personal, memorable experiences. Known for her global appeal and massive fan following across India and beyond, Deepika will be seen exploring the city’s blend of modern luxury and rich culture. Her association with ‘Experience Abu Dhabi’ will see her fronting upcoming campaigns that showcase the emirate’s vibrant attractions, seasonal events, and signature experiences — from cultural discoveries to world-class entertainment.
“Abu Dhabi is the ultimate family hotspot. They have it all: culture, adventure, beaches, entertainment, you name it,” said powerhouse Ranveer Singh. “I am incredibly proud to have shared this city with the world over the years, and what makes me even happier is that I now get to experience this journey with my wife who joins in as a brand ambassador, Deepika. We are celebrating everything that makes Abu Dhabi so special – from its family friendly attractions to the warmth of Emirati hospitality, it is a place where people come to create memories for life.”
As part of the new campaign, Deepika will lead initiatives tied to upcoming festivals and travel seasons, including Diwali celebrations in the emirate. The campaign film captures the couple’s chemistry as they explore Abu Dhabi’s scenic landscapes — from tranquil kayaking sessions in the mangroves to thrilling adventures that define the city’s dynamic spirit.
Deepika Padukone shared, “Travel is always more meaningful when it is with the people you love. Ranveer has explored and celebrated Abu Dhabi with so much passion over the last 3 years, and now I get to join him on this journey. I cannot wait to travel, explore, and experience everything this beautiful city has to offer – from its vibrant traditions to the warmth of being welcomed like family. Excited for what is ahead with Abu Dhabi!”
Through this partnership, ‘Experience Abu Dhabi’ continues to connect with Indian audiences, inviting them to rediscover the city through the eyes of Bollywood’s favourite couple — Deepika Padukone and Ranveer Singh.
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