Converse and Coca-Cola have partnered on an upcoming collection grounded in love, creativity and joyful connection. The collaboration, which begins its rollout on Thursday, will showcase Chuck Taylor silhouettes and more products featuring Coca-Cola’s signature design codes.
Converse x Coca-Cola collaboration.
Bringing together Converse’s legacy of self-expression with Coca-Cola’s history of gathering people together, the collaboration is a celebration of the two cultural icons, reinterpreted from the angle of shared style, community and optimism. Vince Staples has been tapped to star as “Chuck” in the joint campaign, which was directed by Bradley Calder and captured by Sam Balaban.
Per an official release, “At the heart of the collaboration is a simple idea: everyone’s a Chuck, and every story is worth sharing — whether told through a favorite pair of sneakers or a shared bottle of Coke.”
The Converse x Coca-Cola collection pulls from Coca-Cola’s signature design elements including the drink brand’s dynamic ribbon, signature red and white colors, the green luster and shape of vintage glass bottles and classic graphic elements.
A limited-edition Chuck 70 is at the heart of the collection, with design details influenced by Coca-Cola’s ribbon, traditional script and red-and-white palette; this hero style is only offered in Coca-Cola red.
Converse x Coca-Cola collaboration.
More Chuck Taylor All Star styles are featured in four colorways, each inspired by a different Coca-Cola flavor, including classic, bright white, silver and black. For the entire footwear collection, customizable details such as laces, sockliners, left license plates and left ankle patches allow customers to add personal flair to their shoes.
Inspired by Coca-Cola’s “Share a Coke” campaign, Converse by You customizable pieces round out the collection, offered only in North America and Western Europe.
The Converse x Coca-Cola Chuck 70 will hit the market on Thursday while more Chuck Taylor All Star options and Converse by You options will be available in November. There will also be apparel items featured in the collaboration, including a fleece hoodie, jersey T-shirt, a tote bag and pom-pom beanie.
Converse x Coca-Cola collaboration.
Coca-Cola has previously collaborated with other fashion brands including Forever 21, Aéropostale and the slipper brand Brunch.