Komal Nahta had a wonderful conversation with Karan Johar about the production aspects, star fees, entourage and a lot more. They also spoke about the much-controversial ‘corporate booking’. Karan raised laughs with his answer.
Karan Johar’s savage take on ‘corporate booking’: “If I gift myself Rs. 1 crore and throw a party to celebrate it, am I a fool or am I an intelligent man?”
Karan Johar began by saying, “Everybody does what they have to do. If it’s giving you happiness, then why not? Today, if I decide that I’ll gift myself Rs. 1 crore, then I celebrate that I made a crore, though I have only cut that cheque and given it to myself, then I have a party in the night since I gave myself one crore, so am I a fool or am I an intelligent man? I leave that for you to decide. That’s the only answer I have to this.”
He continued, “If you’re doing it for yourself and you’re happy, then please do it. Why should anyone judge you for doing it? You are spending your own money na? You are putting it out on social media.”
When pointed out that this practice damages the reputation of the industry, Karan Johar replied, “Industry khud ko badnaam kar rahi hai. All those who write about corporate booking are from the industry. The audience doesn’t know about it. They don’t care about corporate or desperate booking. It’s only the industry that talks about it or the media reporters.”
He also remarked, “Also, I wonder where the word ‘corporate booking’ came from. Which corporate has booked it? It’s called individual booking or self-booking. The idea is that I have booked, I have enjoyed, I have celebrated and I am excited.”
KJo continued, “Now the agencies are filling seats also. You pay them, they buy tickets and are watching it with the money that you have paid. Sometimes, it has also helped some films in getting kickstart energy. Eventually, what we call corporate booking will become a marketing tool in future. But if the film has to work, it will work.”
Karan Johar pointed out the futility of the exercise, “Aap kitna kar loge? You can’t issue cheques every day. I’ll do it for the weekend or max until the second Friday. At some point, I’ll have to stop.”
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