Taylor Swift knows what excellence requires and is not afraid to demand it. Even if the one she’s insisting on it from is herself. In a jokey promo video posted on Monday morning (Sept. 28) to promote the upcoming Target-only The Life of a Showgirl: The Crowd Is Your King “summertime spritz pink shimmer” disc due out on Friday (Oct. 3).

Playing the role of director — which is not new for the award-winning singer — a suit-wearing Swift gives patient direction through a pink megaphone. “All right, we are still rolling, we’re gonna try again. Okay? We’re elegant, we’re luxurious, we’re in front of the most beautiful pink vinyl we’ve ever seen,” she says with enthusiasm before things turn grim in the clip captioned, “she’s got 4 days left to rehearse for her big moment… [laughing crying emoji].”

“What is going on with the posture?” Swift asks with growing exasperation at an unseen model. “It’s giving ‘no girl,’ not showgirl. What are we doing?,” Swift says as the camera spins to a scene of the singer in her glittery showgirl cover outfit standing in front of a giant version of the pink vinyl. To her director’s consternation, cover model Taylor listlessly tosses handfuls of glitter as director Swift implores, “Elegance! Charm!… Not that,” as the unsteady model Swift wobbles on her heels and fails to impress.

“She’s got cat hair all over her,” the director seethes. “Is there a school we could very quickly send her to?”

Swift announced the latest vinyl variant of her upcoming The Life of a Showgirl album last week, revealing that the store-exclusive variant will feature a collectible sleeve, a giant double-sided poster, an exclusive poem penned by Swift and special photos when it drops on Friday.

Watch the promo video below.