At the Monaco Yacht Show, one of the world’s premier luxury yachting events, Saudi Arabia launched a major international campaign to mark its entry into the elite global superyacht tourism market. Titled Super Yacht Arabia, the initiative positions the Saudi Red Sea as a future destination of choice for high-end maritime tourism, aligning with the Kingdom’s broader goals under Vision 2030.

Saudi Arabia’s launch of the Super Yacht Arabia campaign is a direct extension of the Kingdom’s efforts to diversify its economy and promote tourism under Vision 2030. With over SAR 84 billion (USD 22.4 billion) already committed to Red Sea-related developments, the initiative targets the global yachting community, inviting investors and luxury tourists to explore a region known for both its ecological richness and emerging infrastructure.The Saudi Red Sea coastline, spanning more than 1,800 kilometers, is at the heart of this new tourism strategy. According to Fahd Hamidaddin, CEO and Board Member of the Saudi Tourism Authority, the region offers an attractive proposition for international superyacht operators and luxury travelers due to its scenic diversity, strategic location, and extensive government backing.

During its presentation at the Monaco Yacht Show, the Saudi Tourism Authority emphasized the Red Sea’s unique blend of natural beauty and modern amenities. This includes:

The campaign positions the Red Sea not just as a leisure destination, but as a compelling investment opportunity for global players in the marine tourism sector. Hamidaddin described the ecosystem as “scalable” and “fertile” for development, bolstered by reliable infrastructure and political will.

The decision to launch Super Yacht Arabia at the Monaco Yacht Show was no coincidence. Recognized as one of the most influential global gatherings in the luxury yacht industry, the show served as a high-impact platform for Saudi Arabia to present its vision directly to yacht builders, charter companies, investors, and elite clientele.The event enabled the Saudi Tourism Authority to communicate its ambition clearly: to transform the Red Sea into a premier superyacht destination, competing with established maritime luxury hotspots in the Mediterranean and the Caribbean.

With billions in investment, an expansive natural coastline, and robust infrastructure in development, Saudi Arabia is laying the groundwork for a new chapter in high-end marine tourism. The launch of the Super Yacht Arabia campaign signals the Kingdom’s intention to emerge as a serious player in global luxury cruising—one that offers both untouched marine environments and cutting-edge tourism facilities.As the campaign gains international visibility, attention will now turn to how Saudi Arabia continues to execute on this vision, attract global operators, and develop the Red Sea into a cornerstone of its tourism economy.