Sara Ali Khan has added another feather to her cap as she joined Streax Shine Hair Serum as the brand’s new face. Known for her youthful energy and effortless glamour, the actress now stars in the campaign “Frizz Gone, Smooth Shine On,” which highlights her fun, relatable persona while showcasing how the product delivers smooth, shiny, frizz-free hair in seconds.
Sara Ali Khan turns brand ambassador for Streax Shine Hair Serum with new campaign – “Frizz Gone, Smooth Shine On”
The TVC captures Sara in everyday moments — from braving a windy rooftop to rushing through a bustling commute — where frizz can strike without warning. With a quick touch of the serum, the star transforms her look, sporting glossy, camera-ready hair that reflects confidence and ease.
Speaking about the collaboration, Sara Ali Khan shared her excitement, saying, “I’m truly excited to join the Streax family! For me, hair isn’t just about style, it’s about confidence and self-expression. What I love about Streax Shine Hair Serum is how it instantly adds shine and smoothness, making every look feel complete.”
The campaign emphasizes Sara’s natural elegance and playful personality, aligning perfectly with the brand’s philosophy of helping today’s generation “shine on” in their everyday style. With her rising popularity and strong youth connect, the actress embodies the message of turning frizz into smooth shine with effortless confidence.
Priyanka Puri, Sr. VP – Marketing, HRIPL, also expressed enthusiasm about Sara joining the Streax family, stating, “Sara Ali Khan is the perfect face to front the Streax movement—where haircare is not just about products but about confidence and everyday style. ‘Frizz Gone, Smooth Shine On’ brings alive the idea that frizz can strike anyone, anywhere, and Streax Shine Hair Serum is a simple, everyday solution that transforms frizz into smooth, shiny, camera-ready hair in an instant. With Sara bringing this story to life, we’re set to inspire a new wave of shine and style across the country.”
With her association, Sara continues to blend her star power with relatable storytelling, making this campaign a perfect combination of Bollywood glamour and everyday confidence.
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