For Missoni‘s spring 2026 runway show, beauty was rooted in the belief that “less is more.”
Models paraded down the brand’s runway in Milan on Wednesday, with bare faces and undone hair. The aesthetic adhered to the made-to-look effortless approach sweeping fashion season now, in which products are used for natural enhancements only, and hairstyling is kept to a minimum.
Missoni sets no makeup, makeup agenda ahead of fall with spring 2026 runway show.
Delphine Achard/WWD
That said, blush, bronzer and highlighter were used sparingly on the Missoni runway. Complexions were, instead, kept even-toned and pale, accentuated by only a light layer of cool-toned contour and isolated freckles. Mascara dressed the top lash line only, while the lips were left untouched. Each model boasted the same soft glam equation, not one with an exaggerated shadow technique or unexpected splash of color.
The hair, conversely, presented a range of styles, from brow-tickling bangs to frizzy coils and loose waves. However, it was the lead hairstylists’ decision to forgo all extravagant buns, poufs and braids that bolstered the brand’s overall commitment to natural beauty. The models walked with wild, care-free hair as if it were air-dryed and tangled, either tucked under a beret or left untouched.
Models’ faces were void of blush and bronzer on the runway.
Delphine Achard/WWD
The brows, similarly, took on many forms — bushy, skinny, straight and curved. The majority, however, protested the barely there trend led by A-listers such as Jenna Ortega and Alex Consani. Instead, shapes were preserved.
Missoni’s use of natural glam comes just a week after New York Fashion Week saw a proliferation of designers revert to a no makeup, makeup look on the runway, including Sandy Liang and Kim Shui. At Sandy Liang, specifically, Stila Cosmetics makeup artist Charlie Riddle played with the concept of “mannequin skin.” Before the show, Riddle told WWD the look included no foundation, only a little bit of concealer. He said: “I wanted to really separate it and kind of have a little anime, but the ready-to-wear version of the everyday.”
The hair was, for the most part, made to look air-dryed and untouched.
Meanwhile, glass-like skin found it’s way into the beauty aesthetic at Wiederhoeft, wielded by MAC Cosmetics’ lead artist Sharryn Hinchliffe. “I wanted to keep it kind of perfectly imperfect. It’s a real skin focus,” Hinchliffe told WWD, crediting MAC’s Studio Fix Foundation Fluid as the star product. “You can see the innovation. It’s 85 percent skin care, and it’s got no background. The pigment and pearl is suspended and it reflects and refracts the light so beautifully.”