During the release of Dhoom 3 (2013), Aamir Khan came up with a different theory to gauge a film’s success. According to Aamir Khan, “To measure a film’s success, you need to see the weekend figures and compare it with the total collection. Like 3 Idiots (2009) did Rs. 40 crores on the weekend and the total business was Rs. 202 crores, so the weekend multiplied by 5, is the behaviour of the film, which is very good. That shows people have gone again and again to see the film. Jo film teen din mein 100 crore karein aur total mein 200 crore karein, then that film is not good.” This formula has been widely accepted and now, in an interview with Komal Nahta, the intellectual superstar has given another valuable tool, this time about how the profits should be distributed.
After Box Success Formula, Aamir Khan now introduces PATHBREAKING points system: “Everyone should be paid equally…bigger stars contribute more and should get a little more”; reveals he distributed bonus to his team after Dangal’s blockbuster success
Aamir Khan said, “I feel that you should be paid as per your contribution. Filmmaking is a collective medium. Everyone contributes equally, be it the cameraman, sound recordist, sound designer, director, actor, production designer, costume designer, producer, etc. In the absence of any one of them, you can’t make a film. That way, everyone has an equal contribution. And by that logic, everyone should be paid equally.”
He then said, “I have often thought that I should go deep into this and create a formula for it. I am talking about the points system. Everyone gets equal points in terms of making of the film. All of us get 1 point each. If there’s anyone who should get slightly more, it is the writer and the director. The reason writer should get extra is because it’s because of that person that we all have gathered in the first place. The director may not be the writer, but he’s a narrator. He’s narrating in place of the writer. So, if there are two people who are slightly unequal and who should be getting slightly more, it is the writer and director.”
Aamir continued, “Suppose the film does huge business. There are certain stars who are actually filling seats. I could be the DOP and I don’t fill seats. Or I could be the director who could fill seats. Mere naam pe log andar aa rahe hai. In each film, it could be different; kabhi heroine ho sakti hai. Kabhi hero ho sakta hai. Kabhi director ho sakta hai. It could be A R Rahman. At one point, Salim-Javed were a huge draw. So, when you are distributing profits, that should be another level of sharing as they are contributing that much.”
He further explained, “In terms of work, everyone is contributing the same. So, the basic price should be the same for everyone, except the writer and director. Then, when the earning goes beyond a certain point, it should be shared based on how much each person contributed. The bigger stars contribute more and hence, they should get a little more. That, according to me, is the ideal way.”
Aamir revealed, “I try to follow it in AKP (Aamir Khan Productions). When our films are successful, we give bonuses to everyone who has worked on the movie. Like we did for Dangal (2016). Everyone has contributed to its success. I have to acknowledge that as an honest producer.”
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