Jolly LLB 2 (2017) opened at Rs. 13.20 crores and trade experts are hoping that the first day collections of the third part, set to release this week, go past this number.
Trade experts predict that Jolly LLB 3 can open in double digits and has a chance of Rs. 100 cr + lifetime: “Combo of Akshay Kumar and Arshad Warsi is ZABARDAST”
Trade veteran Taran Adarsh said, “It should ideally open in double digits. Fingers crossed.” Girish Johar, producer and film business analyst, predicted, “I think Rs. 8-10 crore is achievable on the first day of release.”
On the other hand, trade analyst Atul Mohan said, “It should open around Rs. 15-16 crores. It’ll definitely open at Rs. 12 crores plus for sure. The marketing has been aggressive and smart. Also, it’s a film for both single-screen and multiplex audiences. The topic this time also seems to appeal to everyone and moreover, it looks like a family-friendly flick. The director, Subhash Kapoor, is also sensible.”
He further added what goes in favour of the film, “It’s a successful franchise; both the earlier films were hits. It’s light-hearted; there hasn’t been such a film in a long time. Nothing has really worked in the last few weeks, and this would prove to be an advantage. And this is what the public wants. Moreover, the combo of Akshay Kumar and Arshad Warsi is zabardast.”
Distributor and exhibitor Raj Bansal also noted, “The strengths of the film are not just Akshay Kumar and Arshad Warsi but also Saurabh Shukla, who plays the judge. He’s very popular among the audience. The day before yesterday, I was sitting with 14-15 people in a restaurant. The topic veered towards Jolly LLB; many of them strongly recalled the first part. They were laughing loudly just thinking about the scenes of that film. It shows that the film is all set to have a good opening.”
He continued, “I am looking at an opening of around Rs. 12-15 crores. Whoever I am talking to wants to go and see this film. If the film opens well and word of mouth is positive, then the weekend collections can be very strong. Moreover, there’s no major release until October 2.”
All trade experts agreed that Jolly LLB has a shot at Rs. 100 crores. Jolly LLB 2 had managed to cross the coveted mark, collecting Rs. 117 crores in its lifetime. Atul Mohan said, “If the film opens well, half the battle is already won. So, yes, it can collect Rs. 100 crores in its lifetime.”
Girish Johar exulted, “Anything is possible in today’s times. Saturday can be double of Friday, while Sunday can be triple of Sunday. Monday earnings can be more than those of Friday. The recent Marathi release, Dashavatar, is performing on the same lines; its Monday collections are double that of Friday. The content has to click with people. Jolly LLB 3 can go on the same lines.”
Taran Adarsh stated, “The sky is the limit. In today’s times, Rs. 100 crore is not a barometer for success or failure. I am sure the cost of Jolly LLB 3 is on the higher side. I have immense trust in the brand and also in the director. I have seen his very first film, Say Salaam India (2007). It was a very well-made flick. He is a very talented storyteller. Hence, I feel this film should cement that status.”
He also made an important observation, “The box office is very different now. Saiyaara opens at Rs. 20 crores and War 2, a bigger film from the same production house, doesn’t really open that well. And then there’s a film like Mahavatar Narsimha that comes out of the syllabus and impacts the business of even Saiyaara. This week, the Japanese anime film opened bigger than all the other films of the week. Hence, the box office can catch you unawares at times.”
More Pages: Jolly LLB 3 Box Office Collection , Jolly LLB 3 Movie Review
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