Karan Johar has added a dazzling new chapter to his entrepreneurial journey by announcing veteran actress Zeenat Aman as the brand ambassador of his luxury jewellery line, Tyaani Jewellery. The filmmaker and producer, who launched the brand as a celebration of Indian craftsmanship in fine polki jewellery quite some time ago, took to social media to share the big news with his followers.
Karan Johar brings Zeenat Aman onboard as brand ambassador for Tyaani Jewellery; watch video
Johar dropped a stylish video that gave fans a glimpse into Zeenat Aman’s photoshoot for the brand. The post, shared jointly by Johar, Tyaani Jewellery, and the legendary actress, was accompanied by a heartfelt caption. He wrote, “Beyond honoured to welcome the legendary @thezeenataman as the new face of @tyaanijewellery! A true showstopper, her presence has outlasted eras, her words have reshaped narratives, and her legacy stands untamed by time. To have THE ZEENAT AMAN headline the amazing journey of #ForcesOfTyaani is nothing short of a dream and today, we are all living it.”
The announcement has been met with excitement across social media, as fans and industry insiders celebrated the collaboration between one of Indian cinema’s most iconic stars and one of Bollywood’s leading creative voices.
Zeenat Aman, revered as the original queen of sass and glamour in the 1970s and 1980s, continues to remain relevant across generations. The actress has gained immense popularity with Gen Z audiences in recent years, thanks to her candid anecdotes, nostalgic throwbacks, and thoughtful musings on social media. Her presence on platforms like Instagram has reignited appreciation for her charisma, wit, and trailblazing career.
Her association with Tyaani Jewellery comes at a time when Aman is also experiencing a resurgence on the professional front. She had appeared on the last season of Koffee With Karan, leaving viewers spellbound with her effortless charm. Additionally, her role in Netflix’s drama series The Royals was widely applauded, proving that her acting prowess continues to captivate audiences.
By bringing Zeenat Aman on board, Johar appears to be bridging the worlds of nostalgia and modern luxury. With her timeless elegance and unmatched aura, she embodies the spirit of Tyaani Jewellery—a brand rooted in tradition yet resonating with contemporary sensibilities.
This collaboration is not just about fashion and luxury; it also celebrates legacy, reinvention, and the enduring power of icons who continue to inspire across generations.
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