JUMP FOR JOY: Marc Jacobs will take over the windows of Paris’ Galeries Lafayette to celebrate a pop-up for his artist-led capsule collection Joy.
The capsule, created in collaboration with contemporary artists David Shrigley, Derrick Adams and Hattie Stewart, spans 55 limited-edition pieces ranging from reimagined leather handbags and small leather goods, cotton canvas tote bags, cotton ready-to-wear styles and plated brass jewelry, with items ranging from 55 to 329 euros.
Designed to reflect the artists’ individual interpretations of the word “joy,” the collection blends Shrigley’s offbeat humor and banana motifs, Adams’ vivid geometric patterns, and Stewart’s Pop-Surrealist florals. Some pieces will be sold exclusively at Galeries Lafayette during the pop-up period.
A design by David Shrigley exclusively available at Galeries Lafayette.
Courtesy of Galeries Lafayette
Two dedicated retail spaces will feature the collection. A 325-square-foot space will welcome guests on the ground floor, while a 130-square-foot space nestled between Ami Paris and Versace on the second floor will also be part of the activation.
Galeries Lafayette will be home to a dozen exclusive creations, including a passport holder with a banana motif from Stewart; a handbag with a dice motif from Adams; and a floral dog carrier from Stewart.
The pop-up will include fun and immersive elements such as a gumball machine doling out prizes. Each weekend guests will have the opportunity to customize their handbags with portraits of their pets for purchases over 300 euros.
Jacobs also partnered with brands such as Converse on shoes, Moleskine on journals and Maxbone on pet accessories for the collection.
The New York-based label, owned by luxury conglomerate LVMH Moët Hennesy Louis Vuitton (though rumored to be on the block), continues its strategy of experiential retail and art-driven storytelling with this latest series of store activations.
To wit, Joy is also rolling out in pop-ups at Nordstrom and The Standard High Line in New York City, and Isetan in Tokyo.
The Galeries Lafayette pop-up will run from Oct. 16 to Nov. 11.