Jennifer Fisher, best known for her high styled hoop earrings, extends her vision beyond jewelry by bringing a lifestyle approach to her namesake store, which opens Saturday on Madison Avenue.

The 1,410-square-foot shop, at 1157 Madison Avenue by 85th Street, marks the brand’s second Manhattan location and third overall. Fisher’s other stores are located at 400 West Broadway in the SoHo section of Manhattan and at 363 North Beverly Drive in Beverly Hills.

“As we enter the 20th year of the business, our Madison Avenue flagship is the physical representative of how our brand is evolving,” Fisher told WWD. “This will be the first store that incorporates the lifestyle component of Jennifer Fisher; we’re going to offer my new coffee and some of my favorite snacks in addition to our salt offering. We’re going to be known for so much more than jewelry, and this is just the beginning.”

Her intention, as she says, is to “bring jewelry, lifestyle, wellness, and community all under one roof.” Alongside her signature hoops and fine jewelry collections, the store has a coffee bar café featuring Fisher’s favorite anti-inflammatory snacks and her Jennifer Fisher Salad offered bi-weekly in collaboration with Bonberi. The salad contains Romaine cabbage, avocado, marinated olives, radish, red onion, cucumbers, pepperoncini, and cashew almond feta, in a dill dressing made from avocado oil, Dijon mustard, garlic, dill, pepper, lemon juice and Fisher’s spicy salt.  Michelle Gerson Interiors designed the store.

This year, Fisher marks two decades since launching her business from her SoHo apartment. She quickly became the go-to jeweler for a range of celebrities, including Jennifer Lopez, Zendaya, Hailey Bieber, Rihanna and Tracee Ellis Ross. Her fashion and fine jewelry is often found on red carpets, magazine pages and social media. She has expanded her business with collaborations on home goods, fragrances, cooking salts and more. Last year, Centric Brands, a producer and licensee of dozens of brands, invested in the business.

Fisher celebrated the anniversary and the Madison Avenue opening, with friends of the brand, press, tastemakers and supporters, at the site earlier this week. Attendees previewed the new uptown destination and Fisher’s latest fine jewelry offering, including the launch of the Fine Knot collection, which she describes as “a timeless evolution” of an archival motif reimagined in 18-karat gold. Guests included Martha Stewart, Jessica Alba, Katie Couric, Leandra Medine Cohen, Nicky Hilton Rothschild, Charlotte Groeneveld, Tina Craig, Gab Waller, Dani Stahl, Stacey Bendet, Kate Davidson Hudson, Jason Rembert, Paul Andrew, Prabal Gurung, Laura Kim, Gabriella Karefa-Johnson and Brett Heyman.