** THIS IS EMBARGOED UNTIL SEPT. 18 BUT CAN RUN IN THE DD **
SWEET TEMPTATIONS: Premium hair and beauty brand Gisou is taking its affection for honey to a new level. During the upcoming Paris Fashion Week, the brand is partnering with pastry chef Cédric Grolet on three limited-edition creations made with Mirsalehi honey and inspired by Gisou’s new shades of lip oil.
Negin Mirsalehi, Gisou’s founder, has six generations of beekeeping in her family. The Gisou brand was born from her passion for bees and honey.
The pastries will be sold at Cédric Grolet Opéra on Oct. 4 and 5, with the chef and Mirsalehi in attendance the first of those days.
The new shades of Honey Infused Lip Oils include Vanilla Glaze, Sticky Toffee and Milky Mocha.
The Gisou x Cédric Grolet pastries will be sold during Paris Fashion Week.
Courtesy
“Collaborating with Gisou has been a truly exciting experience,” said Grolet, in a statement. “Their respect for heritage and dedication to quality reflect my own approach to creating – where tradition meets innovation.
“Just as I reinterpret classics in my work, Gisou honors its beekeeping roots while reimagining beauty,” he added. “It’s a true celebration of craftsmanship, creativity and excellence.”
“I’ve always admired Cédric’s incredible talent for transforming pastry into true works of art, and I’m so excited to see him bring our new fall lip oil shades to life in a creative and irresistible way,” said Mirsalehi.
“Knowing that our very own Mirsalehi honey is an ingredient in each of these recipes makes this collaboration even more special,” she continued. “It’s the perfect way to celebrate the launch, bringing together the worlds of beauty and pastry in three delicious creations.”
Gisou’s Honey Infused Lip Oils were launched in 2022. The line’s three new products will be introduced in preview on Sephora North America and Europe apps starting Sept. 18. They will then be introduced globally on gisou.com and in Sephora on Sept. 22.