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    HomeFashionBubly Partners with Apple Bottom Jeans by Nelly for Limited-Time Denim

    Bubly Partners with Apple Bottom Jeans by Nelly for Limited-Time Denim

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    Y2K’s apple bottom jeans are getting a bubbly remix.

    Sparkling water brand Bubly has teamed up with Apple Bottoms by Nelly for the limited-time return of apple flavor with the launch of the “Apple Bubly Jeans” bundle, an ode to Y2K style and reference to “Low,” the 2008 Flo Rida and T-Pain song.

     “Apple Bottoms has always been about celebrating curves and culture,” multi-Grammy Award-winning artist and entrepreneur Nelly said in a statement. “This collab with Bubly is the perfect way to give fans something familiar yet fresh — the jeans, the fizz and that classic apple energy.”

    Apple Bubly x Apple Bottoms by Nelly

    The exclusive bundle features the apple-shaped pocket that was an integral part of early 2000s style and made the brand at the zeitgeist of pop culture thanks to Flo Rida and T-Pain’s hit song.

    The fall-centric, limited-time flavor and customized “Apple Bubly Jeans” by Apple Bottoms are available only on Apple Bottoms’ official website as part of a curated collab box. Along with the denim piece, the bundle includes the crisp apple flavor of Bubly and a themed tank top, keychain, mini denim clutch and iron-on patch for customization.

    Bubly partners with Apple Bottoms by Nelly.

    Apple Bubly x Apple Bottoms by Nelly

    The limited-edition bundle is available in Apple Bottoms’ full range of inclusive sizes (0-24) and retails for $79.

    “Long before the peach emoji, Apple Bottoms made curves cheeky and iconic. This partnership is our gift to fans: the return of Apple Bubly, made with a playfully refreshing Y2K denim twist, and the perfect excuse to drop it low, low, low this season,” Katelyn Meola, brand marketing director for Bubly sparkling water, said in a statement.

    Bubly partners with Apple Bottoms by Nelly.

    Apple Bubly x Apple Bottoms by Nelly

    The collaboration between Bubly and Apple Bottoms by Nelly marks the latest example of Y2K’s style resurgence. Over the course of the last few years, early aughts and late ’90s styles found revitalization and reinvention thanks to Gen Z’s fascination with such staples as ballet flats, low-rise jeans and more. The re-emergence of Apple Bottoms by Nelly, thanks to Bubly’s collaboration, show the ubiquity of these style trends.



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