Brand Assembly, which featured emerging and established contemporary brands, was buzzing with activity during its three-day run, which ended Monday.

Hillary France, founder and chief executive officer of Brand Assembly, which took place at the Starrett-Lehigh Building, said the exhibition featured over 300 vendors, up from 200 brands last year. The show has various sections such as Beauty and Wellness and Parks and Recreation. “The zone layout is color-coded which allows for discovery,” said France. She said the offerings are “definitely true contemporary across all categories. We pride ourselves in making the environment fun and community-centric. There are a lot of activations,” she said. The exhibition featured custom bracelet-making, a trail mix bar, brownies, bagels, Happy Hour, empanadas, and pizza.

Among the brands showing were LoveShackFancy, Minnie Rose, Lilla P, 7 for All Mankind, Briton Court, Perfect White Tee, Brodie, & Isla, Lisa Todd, and Grey/Ven.

Exhibitors seemed to be enjoying the show and were pleased with all the traffic coming through — a clear benefit was having three trade shows happening simultaneously in the same building: Designers + Agents, Brand Assembly and Cabana.

Ellsworth + Ivey, which was offering customizable knitwear, was doing well with pennant flags and anything nautical, New England and Americana-themed. The brand produces in China and prices have been holding steady, with slight increases. Sierra Welsh, account executive, said one of the best styles has been The Riley, which is an oversized sweater which is trending right now. Most of the merchandise wholesales between $50 and $90, excluding the cashmere, which goes from $98 to $120. The company has worked with many different brands such as the PGA Tour, U.S. Open and Soul Cycle.

“We work with hotels and resorts with our novelty pieces and work with country clubs. They love to show their logos on stuff,” she said.

Lisa Shaller Goldberg, president and creative director of Minnie Rose, moved over to Brand Assembly from having shown at Coterie for many years. “I like the vibe, it’s cool,” said Goldberg. She said she was having success with soft suiting in bouclé yarn which has been a really big hit. She’s also done well with her Victorian lace sweaters, along with such knits featuring cables, chevrons, lots of sparkle and stripes. “We’ve seen a lot of appointments with our regular accounts and have seen a lot of really cool new buyers I’ve never spoken to,” said Goldberg. She said prices were stable for spring.

Goldberg said she has participated in Brand Assembly in Los Angeles. “I feel like I’m in L.A. here,” she said, excited that her booth had windows behind it.

Pauline Nakios, founder and creative director of Lilla P, said this was her first time showing at Brand Assembly in New York, having shown at Brand Assembly in L.A.

“It’s great exposure, and I love the show in L.A.,” said Lilla P’s Lindsay Moore. Among some of the spring sellers were a new denim pant, skirt and top. They were doing well with Ikat sweaters, along with a poplin group that has a maxiskirt with gussets and pockets.

A brand, & Isla, was doing well with its elevated and easy-to-wear knitwear. The brand is a division of Kinross. They were selling a lot of fine gauge cotton sweaters and cashmeres, along with cardigans in feminine and pretty colors. Hillary Portnoy, owner of the Hotline showroom, said the show was very busy, and she liked the fact that all three trade shows were showing which brought in a lot of traffic. “it’s easy and all in one building,” she said.

Briton Court, which offers one-of-a-kind apparel and accessories, including matching sets for moms and daughters, said that the sets “are definitely selling well.” The brand has looks that feature stylish silhouettes in bright colors and patterns. All of their prints are hand-drawn by an artist in Brazil, said Stephe Ebert, a co-owner of the brand that is based in Greenville, S.C.

One of the dresses featured a print with anchors and the looks are coastal Nantucket-inspired. The average wholesale price is $85, and prices will be going up a slightly due to tariffs. She said they sell mostly boutiques, especially those in the Southeast. It is their third year of business and they are starting to expand to the Northeast. “That’s why we’re here,” she said.