What does marketing and entertainment look like in a world being altered by artificial intelligence? Some of the most prominent executives in the industry gathered in a plant-lined room on the roof of the San Vicente Bungalows in New York’s West Village on Sept. 9 to discuss.

The Hollywood Reporter and Amazon Ads’ Most Influential Trailblazers in Marketing Dinner saw guests share thoughts and swap ideas in between courses that includes whipped ricotta toast, steak frites and fresh-baked chocolate chip cookies.

The event was hosted by Amazon Ads head of entertainment Alexys Coronel, Amazon vp ad sales Mark Eamer and THR senior editor Alex Weprin, and guests included Horizon Media president Bob Lord; NBA CMO Tammy Henault; Britbox president Robert Schildhouse; PBS Distribution president Andrea Downing; AMC Networks CMO Kim Granito; Prime Video Channels head Dawn Davidson; Amazon Ads head of digital media Melissa Cook and Amazon Ads senior industry marketing manager and AI lead Anne Fishkin; as well as senior executive from Paramount, NBCUniversal, Charter and other companies.

Not surprisingly, AI remains top of mind, with attendees sharing their thoughts on how the technology is changing entertainment, marketing and work, as well as the challenges and opportunities it presents. The balance of human creativity and AI tools, as well as how to integrate the technology into workflows sparked meaningful conversations.