MICKEY MOUSE CHRISTMAS: Halloween may be more than a month away, and only the most organized homemakers are thinking of Thanksgiving in the U.S., but in the U.K., the Christmas season is ready to kick off, at least at Selfridges.
The store will start its official holiday countdown on Nov. 6 with a big Disney collaboration, “A Most Magical Christmas,” that will see Selfridges stores in London, Manchester and Birmingham and Selfridges.com transform into festive wonderlands branded with the Mickey Mouse logo.
There will be 18 Disney-themed windows, and more than 60 brand collaborations, including limited editions of Disney favorites, specially commissioned fashion pieces and gifts. There will also be two bespoke Disney iterations of the Selfridges yellow carrier bag, and a transformed facade on Oxford Street.
The Corner Shop at Selfridges, with the Levi’s takeover from earlier this year.
COURTESY OF TDM.Space/Levi’s
The latest partnership has been more than two years in the making.
André Maeder, Selfridges group chief executive officer, said “it’s been a joy to dream up something this unique and special, working with some of the world’s best storytellers. We can’t wait to reveal more and share the magic with our customers.”
Tasia Filippatos, global president of Disney consumer products, said the collaboration with Selfridges “allows us to share the magic of Disney through imaginative window displays, festive experiences, and unique products — all inspired by the stories that have captured hearts for generations.”
Although the big reveal will be in early November, the Selfridges Christmas Shop is already open with an edit of Disney decorations and tree baubles with iridescent and mirrored Mickey Mouse motifs, fairy princesses and Tinker Bell from “Peter Pan.”
From Sept. 22, visitors will be able to shop a dedicated Disney Store destination as well as the Harry Lambert for Zara x Disney residency at The Corner Shop.
