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Jennie, one fourth of K-pop supergroup Blackpink, has teamed up with Beats for a new collaboration inspired by her debut solo album, Ruby.
The ruby red headphones feature the letter “J” and the letter “R” (standing for Jennie Ruby) engraved on the headphones. The ear cushion is adorned with Jennie-inspired symbols. The headphones’ most unique, and adorable, accent is the addition of attachable red ribbons, tied in a bow that hang over the ear.
“Beats has been part of my everyday life and creative process, so collaborating with them in this way feels very special,” the “Like Jennie” singer said in a release. “I’m excited for people to experience my music in a new way through these headphones.”
It’s not the first time Jennie has teamed up with the Apple-owned brand. The 29-year-old singer and rapper was the face of Beats Solo Buds campaign last year, which featured her rapping a still-unreleased verse.
Ruby, a 15-track album released through a partnership with the label Jennie founded, Oddatelier, and Columbia Records, was released on March 7 and debuted at No. 7 on the Billboard 200 chart, selling over a million copies globally in its first week. Jennie entered the Top 10 in 19 different countries – hitting No. 2 in Australia and Korea and No. 3 in the UK.
The album’s release was led by the single “Like Jennie,” a club music meets hip hop-inspired track that had the crowd at her recent L.A. show on their feet dancing. Prior to the Ruby’s release, she dropped three singles that are featured on Ruby, each showcasing a different side of herself. Jennie released “Mantra,” a pure fun pop track in line with her 2023 release “You and Me,” in October 2024 before dropping “Love Hangover” featuring Dominic Fike in January 2025 and “ExtraL” featuring Grammy-winning rapper Doechii in February.
Jennie brought her album to life in a string of intimate concerts, dubbed The Ruby Experience, earlier this month. She performed at L.A.’s Peacock Theater on March 6 and March 7, taking the stage just as her album dropped during the first night. She then went on to play New York’s Radio City Music Hall and had nearly the entire K-Pop industry in the crowd for her show at Incheon’s Inspire Arena earlier this year. The singer also joined her fellow Blackpink member, Lisa, as a performer on this year’s Coachella Valley Music and Arts Festival lineup. Jennie and Lisa had previously played the festival twice before as members of Blackpink, including their iconic 2023 headlining stint.
Beats released the headphones last Friday (Sept. 5). They’re available to purchase online at Best Buy’s website and in select Apple stores, Best Buy and U.S.-based Korean retailer Coupang.