Holo Footwear will set a new pace in spring 2026 with its Running Pack, featuring three sneaker styles.
The athletic brand, founded in 2020 by chief executive officer Rommel Vega and president Yuri Vega, has been making its name in the performance space and building up its ambassador roster lately. Basketball partners include NBA player Isaac Okoro, who has his signature IO:01 sneaker, and WNBA player Jacy Sheldon, who also has her own signature shoe, the JS:01. Now it’s time for Holo to carve out a space in the running market, and a cohort of four runners will be announced as partners at the San Antonio Running Show in December.
For the forthcoming collection, the Holo team took lessons from the basketball court learned with Okoro and Sheldon and translated them to running, applying the technology to the outdoors.
“We’ve learned so much,” Rommel Vega said in an interview with FN. “We’ve been developing it for a while now, so now is the right time to launch the Running Pack for the brand, and it just lives in harmony with our performance category which is basketball.”
Running Pack.
The new collection features the Artemis TR, an upgraded trail-ready version of the brand’s classic Artemis style; the new sneaker features jacquard overlays and a TPU shank midsole. Next, the Artemis LS, also designed for the trail but serving as a lifestyle option, is crafted with breathable mesh and a lockdown cage. Lastly, the Running Pack offers the top-of-the-line, maximum cushioning Rebel Runner, which generated great interest thanks to its lightweight quality when shown in Atlanta. The brand’s dedication to bold color can be seen in the Running Pack as well.
The running collection makes use of Honest Foam Elite+, a responsive cushioning system crafted from recycled materials and featuring EVA flecks. The system aims to provide lightweight comfort as well as an energetic rebound.
Holo Footwear keeps sustainability in mind and incorporates eco-conscious materials where possible, but Vega stressed he doesn’t want to make customers feel guilty for their choices.
The cofounder said, “We try to use recycled materials where we can without interrupting the performance. And if a basketball shoe can be put on the court that’s made from recycled leather or recycled EVA foam, it’s going to work on the running road as well.”
Holo Footwear Running Pack.
Affordable pricing remains one of the brand’s core tenets. The Running Pack will be priced between $110 and $140, with the Rebel Runner at $140 — still a more accessible price than other running shoes on the market, Vega noted. “The idea of spending $200 on a running shoe these days just seems a little astronomical.”
The CEO knows his brand has something unique to offer the market: “We’re definitely making our own path in any space we play in, whether it’s basketball or running or women’s fashion. So it has to be technical as well and it has to be distinctive. So we look at a lot of this almost like a Swiss knife, like, ‘Can you do it all? Can it be street, urban, running?’”
Holo Footwear Running Pack.
Vega looked back at what he’s learned along the journey since launching Holo and how he hopes to evolve the brand going forward.
“We’re slaying dragons, right? That’s the way we see it. As a brand the size of our brand, we’re playing in the spaces that the bigger brands play in. I truly believe in the theory of David against Goliath. That’s who we are. We’re scrappy. We don’t take no for an answer,” Vega said. “I think that the industry needs a fresh brand that speaks to Black and brown women, Latinos. I feel like we’re a little more spicy than the rest of them, we take more risks.”
Vega added, “We’re going to stay hungry, we’re going to be competitive. It’s our time. We really feel like while everyone’s sort of slowing down, we definitely are starting to rev up.”