CLEAN SHOT: The Bally fall 2025 campaign wipes the slate clean, with an all-male cast led by James Turlington fronting leading images and a focus on the Swiss brand’s wardrobe staples.
In somewhat traditional imagery, Turlington – the nephew of supermodel Christy – poses alongside models Garrett Neff and Gabriel Aubry against a brass backdrop, sitting on a black leather armchair or leaning against the wall.
The campaign, shot by Italian photographer Alessio Boni, marks the second time the trio is fronting Bally ads, and will bow on Tuesday.
James Turlington fronting the Bally fall 2025 ad campaign.
Alessio Boni/Courtesy of Bally
Although fall 2025 marked the swansong collection of Bally’s former creative director Simone Bellotti, the campaign leans towards the brand’s essentials with a focus on accessories prominently featured in the images. These include the Plume loafers, the Easy tote bag in leather and pony hair, as well as the Retro Crest sneakers and mountain-style boots.
As reported, after Bellotti left Bally in March to join Jil Sander, the Swiss brand is staying the course with the in-house design team. Last June, the brand did not unveil a full spring 2026 menswear collection in Milan but staged a presentation of a capsule inspired by an archival tennis shoe.
The Bally fall 2025 ad campaign.
Alessio Boni/Courtesy of Bally
Bally has been going through major changes since the acquisition in August last year by an affiliate of Regent, the owner of Club Monaco and Escada, from JAB.
Two months later, CEO Nicolas Girotto exited the brand, succeeded by former Dsquared2 and Roberto Cavalli executive Ennio Fontana, who joined as general manager.