STRUT YOUR WORTH: L’Oréal Paris will host its annual runway show during Paris Fashion Week in front of the city’s Hôtel de Ville on Sept. 29 at 9:15 p.m.
There, at the city’s administrative center, the world’s largest beauty brand said it aims to reinvent France’s national motto “Liberty, Equality, Fraternity” into the more feminist rendition of “Liberty, Equality, Sisterhood, You’re Worth It.”
L’Oréal Paris is inviting its ambassadors – including Gillian Anderson, Simone Ashley, Marie Bochet, Cindy Bruna, Viola Davis, Jane Fonda, Bebe Vio Grandis, Ariana Greeblatt, Luma Grothe, Kendall Jenner, Aja Naomi King, Eva Longoria, Andie MacDowell, Helen Mirren and Aishwarya Rai – fashion designers and beauty experts to the event.
Getty Images for L’Oréal Paris
Eva Longoria in Le Défilé L’Oréal Paris in 2024.
The L’Oréal Paris event, part of its ethos of bolstering women’s empowerment, will be broadcast live on Instagram, TikTok, YouTube, Roblox and L’Oréal Paris websites. Simultaneously “watch parties” will be held in numerous big cities around the globe.
This edition will mark the eighth time Le Défilé L’Oréal Paris is taking place since 2017.
Harold James, the newly appointed global makeup artist for the brand, and Stéphane Lancien, its global hair artist, will be behind the ambassadors’ runway looks.