NEW FACE: Ami Paris on Monday welcomed Chinese actor and singer Zhou Yiran as its latest global ambassador.

The Hongshan Capital-backed Parisian label called his appointment a major elevation of years of friendship, having dressed the star for multiple public appearances.

Zhou said he is excited about the opportunity to work with a brand that he adores.

“It embodies love, friendship and inclusivity. Ami Paris is like a friend in life; it feels relaxed and authentic. I look forward to more creative sparks in the future, exploring together a fashion style that’s joyful and free-spirited,” added the star, who has 6.2 million and 4.7 million followers on Weibo and Douyin, respectively.

The actor is the brand’s first global ambassador from China. South Korean actor Choi Woo-shik was appointed the first global ambassador of Ami Paris in 2022.

The brand revealed that Zhou is a natural choice for Ami Paris, as he “resonates deeply with Alexandre Mattiussi’s creative vision and the brand’s values through his relaxed attitude and carefree elegance.”

Ami Paris also touted that an alliance with Zhou represents the brand’s willingness to take a step further into the Chinese market, where it operates 26 points of sale, with the latest branch in Shenyang MixC, opened last March.

A rising star, the 24-year-old Zhou gained mainstream recognition through his appearances in the TV dramas “A Little Mood for Love” and “The Bond.” In 2023, his popularity continued to rise with the drama “When I Fly Towards You,” and he has since appeared in projects such as “Twelve Letters,” “You Are Desire” and “Reborn.”

Zhou is also a singer with multiple singles, including “Thoughts” and “More Than Friends.”

Prior to joining Ami Paris, Zhou worked with Bulgari, APM Monaco and Guerlain on regional endorsement deals.